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Media Research: Week 2
Media Research: Week 2
TOPICS TO BE
COVERED
1. What is research process?
2. The development of mass media research
3. Media research and scientific method
4. Methods of knowing
WHAT IS
RESEARCH Part I
PROCESS?
WHAT IS RESEARCH
What do viewers like most and like least about their favorite local TV news program?
Are there more violent acts on TV now than five years ago?