Internal Scanning

Organization Resources
Physical assets : plant, equipment, location.1 •

…Human assets, Employees, skills.2 •

Organization assets: Culture , reputation.3 •

 VRIO framework
Value.1 •
Rareness.2 •
Imitability.3 •
Organization.4 •
 Using Resources to Gain Competitive
Advantage
Identify strength and weakness.1 •
combine firm strength.2 •
Appraise the profit potential.3 •
select the strategy that best exploits the.4 •
.firm’s capability
.identify resources gaps.5 •
 Where the competences come from

Asset endowment.1 •
aquired from someone else.2 •
shared with another business.3 •
built over time with the company.4 •
Determining the Sustainable advantage

Durability.1 •
imitability.2 •
Transparency * •
transferability * •
.Replicability * •
 Business Model
:Composed with five elements •
Who it serves.1 •
what it provides .2 •
How it makes money .3 •
How it differentiates and sustained .4 •
competitive advantage
How it provides its product /service .5 •
 Business Model
Customer Solution model.1 •
Profit Pyramid model.2 •
Multi component System .3 •
advertising model.4 •
Switchboard model .5 •
time model.6 •
Effeciancy model.7 •
Blockbuster model .8 •
Profit multiplier model .9 •
Entrepreneur model .10 •
de facto Standard model .11 •
 Value chain analyses
Raw material .1 •
Primary manufacturing.2 •
Fabrication .3 •
Product producer .4 •
distributer .5 •
retailer .6 •
 Corporate Culture
Collection of beliefs ,expectations , and values •
learned and shared by corporation members
and transmitted from one generation to
.another
 The importance of corporate culture

Conveys a sense of identity .1 •

Helps generate employee commitment to .2 •
something greater than themselves
Adds to stability of the organization as a .3 •
social system
Serves as frame of reference for employees .4 •
.and to be as a guide to appropriate behavior
 Strategic Marketing Issues
Market Position and Segmentation .1 •
Marketing Mix .2 •
Product life Cycle .3 •
Brand and Corporation Reputation .4 •