• Introduction-

• The brand “PRAN” has established itself in every category of food and beverage industry and can boost a
product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products
.Today, consumers not only value “ PRAN ” for its authentic refreshing juice drinks products, but also for its
mouth watering quality confectionery products with high visual appeal and exciting texture. Intend to expand
the presence to every corner of the world and strive to make “ PRAN ” a truly international brand to be
recognized globally
Now I short Discuss about 4P-
 The core Features of the Brand-
 Product- A product is the heart of the marketing mix. All marketing activities begin with  Brand position
the product. The product is not a physical entity alone; it captures the whole tangible and  Brand Promise
intangible aspects like services, personality, organization, and ideas.  Brand story
 Brand Personality
 Price- Price is the monetary value that has to be paid by a customer to acquire or own the  Brand Association
product of a company. It is the critical revenue-generating component of the firm.

 Promotion-It aims to serve two objectives. One, it informs the potential customers about your
product and secondly, it persuades them to buy your product. The promotion mix will thus
include the various means that you can use to communicate with the target audience. An
effective promotion mix will ensure good sales and a marketer must strive to create a
conducive environment.
 Place-Place or physical distribution deals with the transfer of ownership of the product from
the manufacturer to the customer.
 Company Over-View-

At first we are very grateful and thankful to the Almighty Allah. For the completion of this report we have searched from
websites, articles and related documents that were required. However, it was our instructor, tharikul islam who has played
the important role by giving us an insight about the report. We express our profound in gratitude to him, for his valuable
advice that helped immensely in preparing this report. In addition we would also like to thank all employees of PRAN
who spent their valuable time to provide us information about their company.

PRAN Company Background

PRAN is a well-known local brand has started its business since 1981 as a Private Ltd Company in Bangladesh. Over the
years, the company has not only grown in stature but also contributed significantly to the overall socio-economic
development of the country. It is currently one of the most admired food & beverages brand among the millions of people
of Bangladesh and other more than 100 countries of the world where PRAN Products are regularly being exported. All
the products are produced as per international standards maintaining highest level of quality at every stages of its
production process

RFL is the another brands from the PRAN company.

 Milestone of PRAN company

Poverty & hunger are curses. Our aim is to generate employment and earn dignity & self-respect for our
compatriots through profitable enterprises.
 
Bangladesh is known as the country of six seasons. It has an ideal weather for agriculture and hence, the
cultivation of fruits and vegetables. The opportunity to utilise this scope for business inspired the late Amjad
Khan Chowdhury to put his mastery to excellent use. He had a vision that would not only serve the society and
its people, but would also create a business that would redefine the food manufacturing industry. And thus,
PRAN was born in the year 1981. A successful period of 5 years led to the diversification of PRAN’s
operations into agriculture in 1986 through contract farming, with the coordination of AMCL, (Agriculture
Marketing Company Limited)..
PRAN further cemented its place in the industry through a food processing plant at Ghorashal in 1992.
Coming through this period of endeavor, PRAN has now established itself as one of the top manufacturing
companies and has set the grounds for development for any potentialities