B2B VS B2C

MEANING

• B2B is a situation in which one business sells good

or services to another
• B2C is a situation in which one business sells goods
or services to the end consumers

FEATURES
• B2B involves high sales volume and high risk
• B2C involves low sales volume and low risk

BRANDING

• B2B marketing is focused on lead generation rather

than solidifying a brand image
• B2C marketing is focused on developing a brand
image, increasing brand recognition and brand recall

RELATIONSHIP OBJECTIVE
• B2B marketing aims at developing more long term
personal relationships
• B2C marketing aims at developing transactional
relationships
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B2B B2C

SMALL MARKET SIZE LARGE MARKET SIZE

COMMITTEE DECISION MAKING INDIVIDUAL DECISION MAKING

COMPLEX TRANSACTION SYSTEMS INSTANT TRANSACTIONS

DEMAND IS BASED ON NEEDS DEMAND IS BASED ON WISH

USE OF MASS MEDIA IS OPTIONAL USE OF MASS MEDIA IS ESSENTIAL