LECTURE 2

Challenges in communication in
Pakistan

BUSINESS COMMUNICATION 2 (BBA-212)

 Executive Summary

This lecture will cover:

• Purpose of communication
• Aspects of when it becomes difficult to communicate
• How to not face any difficulty while communicating
• Challenges in internal communication

BUSINESS COMMUNICATION 2 (BBA-212)

 Three purposes of communication

• Inform
• Persuade
• Direct

BUSINESS COMMUNICATION 2 (BBA-212)

 Empathy and communication

• Importance of empathy
• Four ways to achieve empathy
• Consideration of C-suite elements
• Understanding their perspective
• Reflection
• Telling them what you understand about their perspective
• Ask yourself if you have:
• Defined the outcome and analysed the executives
• Organised your content
• Identified risks and prepared responses
• Practised

BUSINESS COMMUNICATION 2 (BBA-212)

 Challenges

1. Not understandable
2. Too serious/too nervous
3. Tech overload
4. Going blind
5. Should’ve/could’ve/must’ve
6. Broken connection
7. Push or pull?
8. Talking too much
9. Body language and voice not in harmony
10. Taking a winding path

BUSINESS COMMUNICATION 2 (BBA-212)

 More challenges

• A lack of feedback
• Information overload
• Lack of information
• Language barrier
• Wrong source of news
• Lack of respect

BUSINESS COMMUNICATION 2 (BBA-212)

 • Respond and do not react!
• Treat everyone differently.
• Do not assume your message is understood!

BUSINESS COMMUNICATION 2 (BBA-212)