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The Manager’s Global Challenge
ethnocentric
The notion that home-country attitudes, management style, knowledge, evaluation criteria,
and managers are superior to anything
the host country has to offer.
polycentric
A conscious belief that only the host-country managers can ever really understand the
culture and behavior of the host-country market.
geocentric
The belief that the firm’s whole management staff must be scoured on a global basis, on
the assumption that the best manager of a specific position anywhere may be in any of the
countries in which the firm operates.
Managing HR Locally: How to Put into
Practice a Global HR System
Developing a More Effective Global HR System
First, these employers engage in two best practices in developing their worldwide human resource
policies and practices.
Form global HR networks. To head off resistance, human resource managers around the world
should feel part of the firm’s global human resource management team. Treat the local human
resource managers as equal partners. For instance, form global teams to develop the new human
resources system. Create “an infrastructure of partners around the world that you use for support,
for buy-in, for organization of local activities, and to help you better understand their own systems
and their own challenges.”140
Remember that it’s more important to standardize ends and competencies than specific methods.
For example, IBM uses a basically standardized recruitment and selection process worldwide.
However, “details such as who conducts the interview (hiring manager vs. recruiter), or whether the
prescreen is by phone or in person, differ by country.”141
Making the Global HR System More
Acceptable
Remember that truly global organizations find it easier to install global systems.
Investigate pressures to differentiate and determine their legitimacy.
Try to work within the context of a strong corporate culture.
Implementing the Global HR System:
“You can’t communicate enough.” “There’s a need for constant contact with the decision
makers in each country, as well as the people who will be implementing and using the
system.”144
Dedicate adequate resources. For example, don’t require the local human resource
management offices to implement new job analysis procedures unless the head office
provides adequate resources for these additional activities.