Business Plan Template

Title of the Business Plan

Name

Company/Project name

Date 1
 1. Executive Summary Describe how the business is
attractive very vividly.

lManagement team Especially, make sure that the

product/service has a great
–CEO: XXX sustainable competitive
–CTO: XXX advantage.
–
lDistinctiveness of the product/service Needs to appear quite objective
instead of subjective and self-
–XXX centered .
–XXX
–
lTarget market
–Target Market: XXX
–Market size: XXX
–Customer: XXX
–
lSustainable competitive advantage
–XXX
–XXX
–
lBusiness model (How to make money)
–XXX
–XXX
–
lSales and profit projection in two years
–Sales ： ＸＸＸ
–Profit ： ＸＸＸ 2
 Describe one’s desire and
commitment.
2. Vision Needs to be quite exciting and
convincing.
Audience initially has lots of doubt
and skepticism . They need to
become a fan of the business and
the CEO while observing the his/her
energy, commitment and
excitement.
XXX
XXX

e era
era of
of broadband
broadband and
and mobile
mobile services…
services… XXX
XXX

XXX
XXX

3
 Describe your product
3. Product/Service and service in detail.

Product/service
Product/service description
description Target
Target customers/consumers
customers/consumers

lＸＸＸ lXXX

Sales
Sales channel
channel

lXXX

4
 Describe key elements
of your strategy, i.e.,
4. Strategy how you plan to win.
Needs to have clear
and concise key words
which are convincing
as a whole.

xxx

xxx xxx

5
 Describe overall picture and
Summary of Product/Service strategy systematically.
Market Strategy
Target
Target market
market Summary
Summary of
of the
the strategy
strategy Strength/weakness
Strength/weakness
lTarget
l Target market
market lNature
l Nature of
of competition
competition lStrength
l Strength
–Target
–Target market
market –XXX
–XXX –ＸＸＸ
–ＸＸＸ
–Market
–Market size
size –XXX
–XXX –ＸＸＸ
–ＸＸＸ
–Growth
–Growth lKey
l Key factors
factors for
for success
success (KFS)
(KFS) –ＸＸＸ
–ＸＸＸ
–– –XXX
–XXX ––
lCustomers/consumer
l Customers/consumer –XXX
–XXX ––
ss lKey
l Key strategies
strategies lWeakness
l Weakness
–XXX
–XXX –XXX
–XXX –ＸＸＸ
–ＸＸＸ
–XXX
–XXX –XXX
–XXX –ＸＸＸ
–ＸＸＸ
–– lPriorities
l Priorities –ＸＸＸ
–ＸＸＸ
lCustomer’s
l Customer’s –XXX
–XXX
desperate
desperate needs
needs –XXX
–XXX
–XXX
–XXX ––
–XXX
–XXX lProduct/technology
l Product/technology roadmap
roadmap
––
Competitors
Competitors Regulation
Regulation
–XXX
–XXX
lXXX
l XXX –XXX
–XXX lXXX
l XXX
lEntry
l Entry barriers…
barriers…
Technology
Technology trend
trend
lXXX
l XXX
lXXX
l XXX

6
 Describe how the
Product/Service Priorities products/services can
be prioritized based
on two criterion.

XXX XXX
H
Attractiveness of the market

XXX XXX

L M H

Strength of the company

7
 Describe how the
products/services
exceeds competition
5. Product/Service Competitiveness

Price Quality
Excellent
Competitor

x Even
Maintenance

Bad
Our product

x Durability

x x
8
 Sustainable Competitive Advantage
Weakness
Weakness of
of competitors
competitors Our
Our approach
approach

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

9
 Describe how the company
6. Business Model makes money effectively.
Business models are getting
more and more important.
Business
Business model
model scheme
scheme How
How to
to secure
secure revenue
revenue

lＸＸＸ lＸＸＸ

10
 Describe how the
7. Strategic Alliance company/project can
attract and leverage
strong alliance players

XXX

XXX Company
Company XXX

XXX

11
 Describe how you plan to
8. Organization establish a very strong
team to accomplish the
task

Product
Product Development
Development Marketing
Marketing
lx lx

Production
Production Sales
Sales
lx lx

12
 Describe specific action
9. Action Plan items with clear 6 months
and 12 months targets.
Responsibil
Responsibil Target
Target
Action
Action Items
Items ity
ity In
In 66 months
months In
In 12
12 months
months
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
lＸＸＸ lＸ lＸＸＸ lＸＸＸ
Ｘ
Ｘ
13
 Describe the assumption
for the financial estimates.
10. Financial Projection Exact numbers are not
that important. The range
of the estimates is much
more important
Assumptions

Pessimistic
Pessimistic case
case Base
Base case*
case* Aggressive
Aggressive case
case reasons

Target
Target market
market Domestic
Domestic $XXBillion
$XXBillion ++ Global
Global $XXBillion
$XXBillion xxx
xxx
Share
Share 5%
5% 7.5%
7.5% 10%
10% xxx
xxx
Expected
Expected volume
volume 50,000
50,000 75,000
75,000 100,000
100,000 xxx
xxx
Average
Average price
price $580
$580 xxx
xxx
Average
Average cost
cost xxx
of
$65
$65 xxx
of goods
goods
Manufacturing
Manufacturing $3Million
$3Million xxx
xxx
facilities
facilities cost
cost
Other
Other costs
costs $4
$4 Million
Million $5Million
$5Million $8Million
$8Million xxx
xxx
Gross
Gross margin
margin 30%
30% 40%
40% 50%
50% xxx
xxx

** Assumed
Assumed to
to have
have 80%
80% probability
probability
14
 Describe aggressive,
base and pessimistic
Growth Scenario cases to provide growth
scenario.
This helps the audience
have the better feel of the
business.

Base
Base case
case
$XX
$XX million
million in
in 33 years
years

Aggressive
Aggressive case
case
XXX
XXX

15
 Two-year Monthly Financial Projection
Describe monthly financial
projection for 2 years

Net revenue Key issues are:

Cost of goods sold 1. Prove the
Gross margin concept with minimum
General and Administrative expenses cost
Cash at the end of each month 2.Accelerate business
Capital requirement growth with proper
investment
3.Become monthly cash
flow positive

16
 Describe expected
11. Expected Business Risks business risks which
let the audience feel
much more
comfortable about the
entrepreneur
Expected
Expected Risks
Risks Our
Our approach
approach

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

lＸＸＸ lＸＸＸ

17