WEBSITE TRAFFIC

Presented by
Group II
What is website traffic?
● Refers to web users who visit a website.
● In other words, it refers to the volume of users visiting a website.
● The number of people visiting a website will depend on the website’s
purpose, the visitors’ own goals, and the way in which they discovered the
site.
Why website traffic is important
● It is a great starting point to determine a website's popularity and visibility
● The number of visitors to website becomes the number of opportunities to
the business
● Generates qualified leads, shares the brand and build relationships.
 How can website traffic be measured ?

First, you need to understand what you’re measuring, why you’re measuring it
and how you can use your learnings to improve your website’s performance.
Tools to use

● Google Analytics

● Kissmetrics, which effectively measures website engagement.

● Hubspot, a one-stop, marketing automation tool.

● Crazy Egg, which measures certain types of user behaviour.

● Bounce rate, This metric shows the amount of your visitors that leave your
site before clicking onto any links or exploring it further.
 Why should Website Traffic be measured?

● The more people see the site, the more potential customers the business will
have.

● Understand the Data- Follow conversion rate, customer journey.

● Know more about your customers- Demographics, profile building.

● Identify possible website errors- Browser issues, rectifying errors, etc.
● Know and Optimize page performance- page rating, content building.

● Site Engagement- Timings, campaigns to attract during peak hours, etc.

Thank You!