TIPS TO OPTIMIZE YOUR WEBSITE

FOR QUALITY LEAD GENERATION

- EDUKHOJ
OVERVIEW

Marketers who keep their websites optimized and

updated are more likely to see positive outcomes in
the generation of new leads. The website of a brand
or business is the most important element of its
marketing strategy. An optimized website is quick to
load and easy to understand & navigate, which helps
the visitors to not only know about the brand but also
make a purchase or signup for the services offered.
Let’s have a look at some of the significant ways to
optimize your website for better lead generation.
WEB DESIGN

A functional, clean, and easy to understand

website makes wonders for lead generation.
Avoid stuffing your website with too much
information. A busy web design can distract the
audience from the important information that
you would like to highlight. Make sure the
website gets loaded quickly, as too much
reloading or buffering can make you lose your
potential leads.
FREEBIES

The websites that contain free resources are

more likely to get leads than those who just
have great web design but no relevant
information. A lot of people that are surfing
through the internet look for the availability of
free information. Having informational and
important blog posts is an effective way to
generate or attract more leads.
REVIEW YOUR FORMS

One of the most common mistakes that

website developers make is that they ask for
too much information in their forms. Not
everyone who visits your website would be
interested in sharing too many details too
soon. A form which is short, crisp, and easy to
fill has a higher chance of generating leads.
REVIEWS & TESTIMONIALS

Highlight your previous & current customers’

reviews and testimonials. This builds trust
among the prospective audience and helps
attract more leads. A website highlighting
customer’s reviews and testimonials on their
webpage are more likely to generate quality
leads than those whose record of customers is
unknown.
CALL TO ACTION (CTA)

What is it that you expect from your visitors?

What do you want them to do when they visit
your website? Identify what your audience
wants from your website. Then optimize your
CTA accordingly and highlight the same to
encourage the visitors to sign up for leads.