PACKAGING AND

LABELING
 Packaging

“Packaging is the enclosing of a

physical object, typically a product
that will be offered for sale”.
Packaging has become a
science in itself.
THE OBJECTIVES OF
PACKAGING
 THE OBJECTIVES OF
PACKAGING

1. Physical protection of
the product
Physical protection from
rain, heat and cold etc.
THE OBJECTIVES OF
PACKAGING

2. Agglomeration
 Agglomeration

Small objects are typically

grouped together in one
package for reasons of
efficiency.
THE OBJECTIVES OF
PACKAGING

3. Transmission of
Information
Packaging and Labeling is the
description of the product
 THE OBJECTIVES
OF PACKAGING
4. Marketing

The packaging and labels can be used

by marketers to encourage potential
buyers to purchase the product.
THE OBJECTIVES
OF PACKAGING

5. Reducing theft
PACKAGING TYPES
 Packaging Types
• Boxes
• Pallets
• Bags
• Bottles
• Cans
• Cartons
• Aseptic packages
• Wrappers
• Blister packs
• Bales
Packaging is the ultimate
preservation of the product.
Packaging has become a
scientific Industry.
 • SELF-SERVICE

Packaging helps identifying product in

self service buying these days
• CONSUMER AFFLUENCE
 • CONSUMER AFFLUENCE

Consumers today are prepared to pay for

little extra where they get their
purchase decision made easy from
packaging and labelling.
 PACKAGING AS A
POTENT MARKETING
TOOL
• COMPANY AND BRAND
IMAGE
 COMPANY AND BRAND IMAGE

Packaging enable us to establish brands

and image of the product
PACKAGING TYPES
1. PRIMARY PACKAGING
 1. PRIMARY PACKAGING

“Is that particular packaging that

directly touches the product”.

2. SECONDARY
PACKAGING
2. SECONDARY PACKAGING

“Is that packaging in which a

product is contained to the
consumer table”.

3. TRANSPORT
PACKAGING
4. DECORATIVE
PACKAGING
DECORATIVE PACKAGING is
limited.
Mandatory labelling is the requirement
of consumer products to state their
ingredients or components.
1) Color scheme is soothing.
2) Decorative Design
3) Ingredients
4) Word of Caution
Labeling laws must be carefully
studied and made.
 Over- labeling is acceptable but
under -labeling should be avoided.