PROMOTION

There are four basic aspects of

Marketing

• Product management
• Pricing
• Promotion
• Placement (distribution)
 What is Integrated
Marketing
Communication(IMC)?
 Integrated Marketing
Communications
A management concept that is designed
to make all aspects of marketing
communication such as advertising,
sales promotion, public relations, and
direct marketing work together as a
unified force, rather than permitting
each to work in isolation.
REASONS FOR THE GROWTH
OF IMC
1. CHANGES IN
MARKETPLACE
 2. Changes in
organizational structure
3. Changes in Consumers
Consumer has become more
intelligent, sophisticated,
analytical and critical.
4. Changes in
communication
SALES PROMOTION
 SALES PROMOTION

“Sales promotions are

non-personal promotional
efforts that are designed to
have an immediate impact on
sales”.
Non-Personal Selling is that
selling in which we do not
involve people directly.
 Non-Personal Selling is meant
to increase

• Customers
• Sales Volume
• Sale Revenue
• Consumer acceptance
• Brand Acceptance
• Product Usage
To persuade a person to
take an action is the most
difficult thing in this world.
 • COUPONS

“…is giving incentive to

customers on purchasing
certain products”.
• DISCOUNTS AND SALES
• CONTESTS
• POINT OF PURCHASE
• DISPLAYS
• REBATES
 REBATE

“Repayment back to the

customers”.
• FREE SAMPLES (IN THE
CASE OF FOOD ITEMS)
• GIFTS AND INCENTIVE
ITEMS
• FREE TRAVEL, SUCH AS
FREE FLIGHTS
• SALES PROMOTION is a
continuous feature.
• Sales promotion is basically a
psychological sense conveyed
to the consumer.
• Give honour, recognition and
incentive to the customers.