CASE AND READING

SUMMARY
Amazon Apple Facebook And Google 2018
The four companies that ruled four sector of internet marketing are
• Google dominated online advertising
• Amazon dominated online retailing
• Facebook dominated social engagement
• Apple set the standard for interface devices

Major Competition: • Publishers: Newspaper, podcasters, and video

• Social Networking: Google+ vs Facebook
• Advertising Sales: Facebook Vs Google
• Operating Software’s: Google (Android) Vs
Apple (IOS)
• Digital Content: Amazon Kindle Vs Apple iPad
• Retailing: Amazon Vs iTunes Vs Facebook
platforms. They need to decide whether to
compete with them or collaborate with them
• Retailers: To compete in market they also had to
spread their operations on online platform
• Government: Threats and Opportunities from
oligopoly market
Design Thinking and innovation at apple
• In 2012: Share price of Apple= $600
• Market Capital of $550 and annual sales exceeding $100 billion
• Design Thinking: Users desirability, Market Viability and Technology Possibility and
Innovation
• Focus on what people need and want, providing best user experience, creating design
and then pushing engineers to make it happen
• Sophisticated and simplicity in products with superior functionality
• When Steve Jobs returned after 12 years, he took immediate actions:
• Closed 2 divisions
• Eliminated 70% of new projects
• Launched a website for direct sales
• Product lines reduced from 15 to 3
• Shut facilities (moved manufacturing abroad)
COVID19
Listening skills
• RASA: receive, appreciate,
summarise, ask Observation skill Networking skills
• 1:5

Customer acquire: free

service, Current
Experimentation Having thick skin Customer requirements
and Maintaining good
employee relation
Thank you