• https://forms.gle/xbKp8trrzfWZNFQ96 Service Marketing MIX The basic service package The Basic service package Basic service package components The basic service package Customer value hierarchy Product level and customer value New service development process Types of new products • New to the world product • New Product lines • Additions to the existing product line • Improvements and revisions of the existing products • Repositioning • Cost Reduction Product Life cycle