DIFFICULTIES IN

VALUING
TECHNOLOGIES
FOR TRANSFER
Student – Julian Andres Gonzalez
Ruiz
Tutor – Karla Nathalia Triana
Date – 26 / Oct / 2020
Group – 212032_21
PROBLEM TREE

Lack of information
on the market and
commercialization
channels
RECOMMENDATIONS
• Conduct marketing research that
allows for better decision
making, real information,
market size and the channels
they manage.
• Do not affect business costs.
Choosing a good distribution
channel will allow you to
improve costs and obtain access
to the market at a lower price.