Freshness and variety for the

snacks and baking sector

The SelfCookingCenter®

Ikhsan
14/2/2019
Agenda
Snack & Bake

1. RATIONAL – the company that is just a little different

2. Trends and challenges in the snacks and baking sector

3. The SelfCookingCenter® in practice

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RATIONAL – ideas change the world
Inventor of the combi-oven technology

› Company headquarters and production in

Landsberg am Lech

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 Customer benefits
are our primary focus. Always.
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Customer benefits are our principal objective
Sales and profits are just results

› Specialisation

› Focusing

› Innovative strength

An idea changes the

world

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 Your challenges drive us on day for day

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What are the biggest challenges?
RATIONAL customer survey 2017

› To produce snacks & baked goods at the

same time and in consistent quality

› Untrained and inexperienced staff

› Limited space behind the counter

› Time consuming checking

› Increasing food and energy costs

› Complex HACCP documentation

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The solution for your shop
The SelfCookingCenter®

Very simple to use

Standardised, constantly reproducible

quality

Minimum operating costs

Requires minimum space

SelfCookingCenter®
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Agenda
Snack & Bake

1. RATIONAL – the company that is just a little different

2. Trends and challenges in the snacks and baking sector

3. The SelfCookingCenter® in practice

4. RATIONAL ServicePlus – your all inclusive package

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Freshly baked goods and snacks in one single appliance?
No problem with the SelfCookingCenter®

In the mornings - freshly baked goods. At lunchtime - delicious snacks to go

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Multifunctionality and maximum productivity
Bake, grill, roast, steam - in one single appliance

Steam 30 °C – 130 °C Convection 30 °C – 300 °C

Steaming Grilling

Overnight cooking Baking

Combination 30 °C – 300 °C

Poaching Braising Overnight cooking Pan frying

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The SelfCookingCenter®
Reduce your investment

Multifunctionality on less than 1 m² - saves space and investment costs.

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Secure extra business
Baked goods and snacks in one single appliance

Bild durch Klicken

auf Icon hinzufügen

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Automatic request from your Service Partner
Guaranteed fast help

› Error messages including the error

information can be automatically
transmitted to the Service Partner if
required

› Fast troubleshooting

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For your special requirements
Always the suitable appliance – for electricity or gas

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Secure extra business
With the SelfCookingCenter®

Quality up
Costs down
Snacks and baking

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Bake in the mornings, restaurant and
event catering in the evenings

“We only want the best - not just in

terms of ingredients but also the
quality of production. RATIONAL is
the best, the number 1!”
Mohamed Osman, Managing Director

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