Communication Ethics

I think that failures in ethics and

integrity here are less excusable than
errors in performance.
- Frank Cary, Former Chairman IBM

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1. Why won’t we talk about it?

⬛Fear of imposing morality on others

⬛Not related to the bottom line
⬛The “it depends” philosophy

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2. Basic Principles

⬛Ethics can not be avoided

⬛Ethics involves both motives and results
⬛Ethics is a matter of:
➤who
➤what
➤when
➤where
➤why

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3. Ethical Dilemmas

⬛Secrecy
⬛Whistleblowing
⬛Leaks
⬛Apology
⬛Rumors & Gossip
⬛Lying
⬛Euphemisms
⬛Ambiguity

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4. Controlling info. use

⬛What information should be gathered?

⬛How is the information gathered?
⬛How is the information disseminated?

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5. Imparting the spirit

⬛Corporate Culture
⬛Organizational Policies
⬛Individual Responsibility
➤Discretion
➤Relevancy
➤Accuracy
➤Fairness
➤Timing