BARBER AT YOUR

DOORSTEP
Service for children
Problem Statement

 A simple haircut at barber shops can turn into a tedious task when dealing with
children.

 Calling over a hairdresser, equipped with a makeshift haircut setup, to ones

doorsteps can be an alternative.

 People aren’t that comfortable inviting a strangers over to their place because of
valid safety concerns.

 A research is needed to understand the perception of the target market.

Research Question / Hypothesis

 Research Question: “What is people’s perception about calling over a barber at their
own house?”

 H1: People will be more comfortable with calling over a barber at home if it’s a
woman.

Alternatively the null hypothesis will be;

 Ho: People will not be comfortable calling over a barber at their place regardless of
its gender.
Research Question’s

 What difference do children feel while getting a haircut at their homes as opposed
to visiting a barber?

 What are the general concerns that parents have while calling over a barber at
their home?

 What are the variables that impact a parent’s choice of a barber for their children?
Objective, Limitation
& Significance
 Objective
1. To get useful insight that’ll help in shaping a product concept that provides a solution.

 Limitation
1. Lack of data available on the grooming industry of Pakistan was a major limiting factor in this
research.
2. Research journals related to child behavior and their haircut experience denied access.

 Significance
1. This study can provide assistance to professionals doing their research on the grooming industry.
2. It can help business developers researching on the socio political landscape of Pakistan.
Industry

 The revenue has increased from 508 million dollars in 2001 to a staggering 8676
million dollars in 2018.

 The barber industry in USA is predominantly bricks and mortar.

 Cost of their haircut is the most important factor when choosing a barbershop,
followed by convenience and then cleanliness.
Market
 Demographics
 Parents between the age of 27 to 50, especially older millennial
• Our secondary market comprises of children between the ages of 0 and 12
• SEC A+ , A.

 Behavior
• “Non users”.
• Purchase occasion: Frequency of need i.e. once a month, or on special occasions such as ‘Eid and weddings.

 Benefits Sought
• Convenience and hygiene.

 Psychographics
• Mainly looking for convenience, respect, and a helping hand so that they can devote more of their time to important
things in life. They are practical people who value self-sufficiency and appreciate practical and functional products.
Competitive Analysis

 Chuckles women and Kids Salon Karachi : Designed for toddlers and children
along with services for mothers as well. Price range is between 800Rs. to 1500Rs.

 Common Barber shops: Offering haircuts for rates as low as 150 R.s to high
end styling for 1500R.

 Premium luxury barber shops: Price range falls between 1200 Rs. to 15000 Rs.

 Doorbell barbers: On demand barber service that exits internationally, provides

haircut and grooming within the comfort zone of one’s house. Price is unknown.
PEST

 Political: Developmental spending cut, Tax reforms, Business policies.

 Economic: Monetary Value, increased subsidies, unemployment rate, Consumer

Finance.

 Social: 39% live in urban areas, Upward mobility is slow, un Islamic haircuts,
unsafe society.

 Technology: 20% boost in its internet users, 35% increase in its social media users
and a total of 47% increase in mobile phone users
Swot

 Strengths: Provides convenience to customers on their clock, “new in market” makes it

more attractive, no direct competitor.

 Weakness: Doesn’t exist n bricks and mortar that makes it untrustworthy, premium charged
in return of convenience that makes the prices look unattractive to consumers

 Opportunities: Dealing with payment partners to provide discounts to people through

certain payment methods, building a social media presence to reach out to the target
market.

 Threats: Current tax reforms requires businesses to give more tax on their earnings, cheaper
alternatives that provide the same haircut at a barber shop at the cost of convenience.