Professional Documents
Culture Documents
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Planning P O I N T
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P O I N T
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Definition of Uses of
Forecasting Forecasting
P O I N T P O I N T
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1. What is
Forecasting?
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Why is Forecasting
important?
Demand for products and services is usually uncertain.
Forecasting can be used for…
• Strategic planning (long range planning)
• Finance and accounting (budgets and cost controls)
• Marketing (future sales, new products)
• Production and operations
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2. Uses of Accounti ng
Forecasting Cost
Profit estimates
Marketing Finance
Pricing, Cash flow
Promotion, and funding
Strategy
Human Resources
Hiring,
Recruiting,
Training 5
3. FORECASTING
METHODS
• Casual method
• Time Series Methods
• Judgmental methods
• Qualitative and Quantitative Methods
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Casual method Judgmental method
•The time series type of forecasting methods, such as trend analysis, • Whereas personal opinions are the basis of qualitative forecasting
employ historical data to estimate future outcomes. A time series is a methods, quantitative methods rely on past numerical data to predict the
group of data that’s recorded over a specified period. future.
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• Deriving future demand by asking the person closest to the customer.
•Grass Roots
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•Time Series • Models that predict future demand based on past history trends.
Quantitative forecasting methods
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FORECASTING
4. Steps in the
Forecasting
Step 6 Monitor the
forecast
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