Cygnus-AXIOM

◦ Flagship Event organized by Axiom XLRI

◦ Active participation from the students and industrialists
across all the major B-schools
◦ Major success in past and have an average footfall of
5,000 people
◦ Case competitions which can simulate the current
industrial problem to get innovative answers
◦ A huge platform for branding, launching or testing the
new products
◦ Non monetary sponsorship by providing goodies
◦ Marketing the company across all social media networks
PR Strategies
◦ Online campaigning through various social media sites like fb, intsagram, whatsapp stories.
◦ Organising a daily online quiz regularly few days before events which is based on data analytics and
operations
◦ Everyday results of the quiz will be announced, and the overall winner will be announced in the event
◦ Branding on different sites like kampus conversation, dare2compete
◦ Spreading online/offline posters, going in the B-school campuses near us and posting there
◦ Publishing blogs about the event on various sites like inside IIM, and other blogging sites
◦ Paid promotion of the fb page and sharing the page with the help of Socrates in all the major groups