Business Research Methods

AN INTRODUCTION
 Learning Objectives

Understanding the difference between basic and

applied research
Define Business Research
Understanding the roadmap to learn business
research methods
Learn how BRMs can be used as a decision making
tool by the managers.
Understand the business research process.
 introduction

Business researcher

Basic Research vs Applied Research

Business Research Method (Definition)

Roadmap of business research

Problem or opportunity Identification

 Formulating and clarifying the research topic

Attributes of a good research topic

Capability (ability)
Generating and refining research ideas
rational thinking and creative thinking
 Refining research ideas

The Delphi technique

It involves using an informal group of people, such as
some of your classmates or colleagues who are
interested in the initial idea, to generate related ideas,
evaluate these and perhaps to arrive at a consensus
around a specific research idea.
The preliminary inquiry