Chapter 1

The Nature of Strategic Management

Strategic Management:
Concepts & Cases
13th Edition
Fred David

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Strategic Management –Defined

Art & science of formulating,

implementing, and evaluating,
cross-functional decisions that
enable an organization to achieve its
objectives

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Purpose of Strategic Management

To exploit and create new and different

opportunities for tomorrow

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Strategic Management

In essence, the strategic plan is a

company’s game plan

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Presentasi lengkap silakan email ke dosen pengampu

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Publishing as Prentice Hall