Marketing Strategy of Starbucks

• Investment in Advertising
• Excellent Customer Service
• Promo and Discount
• Gimmick
• FOMO
• Psychological Tricks
 Investment in Excellent Customer
Advertising Service

Starbucks spent 245.7 Starbucks makes customers

million U.S. dollars on feel that they are important.
advertising.
Promo and Discount Gimmick

Starbucks often provides Starbucks barista wrote

promo and discounts to the customer’s name
attract customers. wrong.
 FOMO Psychological Tricks

Starbucks always releases Starbucks makes customers

special and limited edition choose the size that provides
products. the most profit to the
company.