Steve Jobs

By Walter Isaacson

Book Review by Guneet Kaur

Major Themes of
● Steve’s childhood & education: how it shaped him

the Book ● Multiple characteristics of his personality & its effects

● The idea of establishing ‘Apple’
● His first big success with Macintosh
● Achievements away from Apple: NeXT & Pixar
● The move, back to Apple
● Spats with competitors: Google & Microsoft
● Digital hub strategy: Introduction of iPhone, iPad, iPod
● His struggle with cancer
Differentiating Managerial Traits
Simplicity is the ultimate sophistication Product Quality over Profits
Differentiating Managerial Traits
Reality Distortion Field Rules don’t always apply
Differentiating Managerial Traits
Push for perfection Only tolerate ‘A’ players
Differentiating Managerial Traits
Know both the big picture and the details COMBINE the humanities with the sciences