The Demian

Society

Unleashing the free market of big think

Big Picture

– First of its kind, our Public Policy Consulting firm functions as a start-up think
tank
– Top tier talent from elite schools flows to banking and consulting
– Over the last 30 years policy has experienced a serious brain drain
– Policy market lacks the incentives to draw top tier minds
– We will hire a core group of free thinking policy makers to examine public policy
from a new right perspective
Business Model

– Start up in DC with core consultant group

– Retain leading industry experts on 4 hour a week contracts
– This is our competitive advantage that will allow us to go toe to toe with MBB at a
fraction of the cost
– Industry experts will want to work for us, getting paid is merely a bonus
– Synthesis of part-time expert knowledge with full time creative policy thinking will
revolutionize policy thinking
– Goal is for our core team to become the Beatles of public policy
– This model could literally change the world.
Business Model

– Early on, we will take on projects from existing think tanks, policy makers and
businesses
– We can low bid any government federal consulting opportunity because our
model allows us to perform an equivalent service to MBB at a fraction of the cost
– As we develop, we aspire to reshape American political culture
– You’re not just investing in a company, you’re investing in a public policy creative
revolution
– Bring Silicon Valley entrepreneurship to the challenge of solving America’s policy
problems
Two Clear Tracks

– Full time
– Recruit top tier big think undergraduates and recent graduates
– Age 22-25, some fresh from strong undergraduate experiences, recruit Truman Scholars, HKS grads, as well as working
professionals
– Resume is secondary to star power. We want to hire for the creative “it” factor.
– MBB is missing crucial talent by limiting their pool to elite undergraduates
– The 3.7 cut-off is a competitive disadvantage in recruiting creative talent
– We’re the money ball of consulting
– I conjecture the 3.5 big thinker will beat the 4.0 bore anytime
– The value is in ability to synergize and work in a team
– A students teach B students to work for C students
– Two year commitment, live in DC mansion
Two Clear Tracks

– Full time
– Our ideal candidate:
– Free thinker
– Creative
– Thrives in team based environment
– Parallel to recruiting for a rock band
– We’re trying to find the John Lennons and Paul McCarthys of public policy
Two Clear Tracks

– Part time industry expert

– free usually unpaid
– like being an organ donor, you commit to answer our calls, thats it. we may never call you, but you commit to joining our club.
– private foundations
– social movement
– -you ge tto be a member of a club in your city
– it will be a status symbol t

– We will retain industry experts on 4 hours-a-week contracts

– This will be a part-time job, essentially extending their work day one hour a week Monday-Thursday
– Rather than have Paul Heally teach himself big finance concepts on Investopedia three hours before a pitch, we’re going have elite bankers on retainer four
hours-a-week to add crucial hands on industry knowledge to the team
– Perfect examples: Conner Smith at Lockheed, Thomas Mitchell at Notre Dame, Mason Hill at Duke Law
– We rent elite brains for a fraction of what their worth, and they’ll have fun in the process
– We like to have fun here.
Our Competitive Edge

– Over MBB
– Start-up culture creativity
– (Read: higher upside)
– Better brains on retainer
– Half the cost
– Over existing think tanks/government institutions
– Creativity, talent and private sector efficiency
Long Term Vision

– Longer term, we aspire to build and retain several core creative teams
– Rock and roll creative culture
– Close friends with deep respect and mutual affection who can create together
– “In this office we have the Rolling Stones of healthcare policy, to your left you can see the Led Zeppelin of
sustainability”
– Key corporate value: We specialize in synergy
– In addition, we will retain 150-200 big think industry experts on 4 hours-a-week contracts to support
our core creative teams
– As we develop, we aspire to reshape American political culture
– You’re not just investing in a company, you’re investing in a public policy creative revolution
– Bring Silicon Valley entrepreneurship to the America’s policy challenges