AO1: AO2: AO3: AO4:

KNOWLEDGE APPLICATION and EVALUATION SKILLS

COMMAND TERMS USED
ANALYSIS
 Define (2)  Explain  Discuss (10)  Calculate
(2,4,6) (1-5)
 Outline (1)  Evaluate (10)
 Describe (2)  Construct
 State (1)  Recommend (4,6)
 Apply (6) (10,20)
 Prepare
 Comment (2)  Examine (20) (6)
 2 Mark Questions – Marking Rubric

AO1: DEFINE
1 Mark Limited definition demonstrating partial knowledge

One point included only or only an example given

2 Marks Complete, correct definition demonstrating full

knowledge

Two separate points of knowledge included

 Your answer does not have to be in context

 2 Mark Questions – Marking Rubric
AO2: DESCRIBE / COMMENT / EXPLAIN

1 Mark  Correct knowledge given

2 Marks Point has been developed

Answer is in context

 This will be applied twice if it is a 4 mark describe/explain

question (2x2 marks)
 6 Mark Questions – Marking Rubric
AO2: EXPLAIN / ANALYSE/ APPLY
positive and negative impacts; strengths and
weaknesses; short and long term effects
ANALYSIS KEY TERMS AND BUSINESS CONTENT CONTEXT
 Analysis (6 linking strands in  Wide use of correct business  Answer is fully in context
each paragraph) terminology throughout
5-6 marks

 3-4 different examples

 Two balanced ideas presented  Demonstrates accurate knowledge
and both are two sided and understanding of two
considerations business topics.

 Explain (3 linking strands in  Some use of business  Partial Context: 1-2 examples
each paragraph) terminology
3-4 marks

 This includes referring to the

 Two ideas presented but are  Demonstrates accurate knowledge product, location, company
one sided and understanding of one name only; or repeating the
 Or, one idea given that includes business topic. same examples
a counter-argument

 Description (2 linking strands)  Limited use of business  No context – theoretical answer

- 2 marks

terminology only
 One sided answer only
 Limited and incorrect business
knowledge shown
 10 Mark Questions – Marking Rubric
AO3: EVALUATE / RECOMMEND / DISCUSS
CONTEXT KEY TERMS AND BUSINESS CONTENT
 Answer is in context: five or six examples  Wide use of correct business terminology
used throughout
 Demonstrates accurate knowledge and
understanding of three business topics.
9-10 MARKS
 Answer is in context: three or four  Wide use of correct business terminology
examples used throughout
 Demonstrates accurate knowledge and
7-8 MARKS
understanding of two business topics.
 Answer is in context: one or two examples  Some use of business terminology
provided
 Demonstrates accurate knowledge and
5-6 MARKS
understanding of two business topic.
 Some reference to the case study but  Some use of business terminology
simply refers to company name and
3-4 MARKS
product etc.  Demonstrates accurate knowledge and
understanding of one business topic
 No reference to the case study;  Limited use of business terminology
theoretical answer provided
1-2 MARKS
 Limited and incorrect business knowledge
shown
ANALYSIS
 Analysis (6 linking strands in each
paragraph)
 Two balanced ideas presented and both
are two sided considerations
 Analysis (4-5 linking strands in each
paragraph)
 Two balanced ideas presented and both
are two sided considerations
 Analysis (3 linking strands in each
paragraph)
 Two balanced ideas presented and both
are two sided considerations
 Explain (3 linking strands in each
paragraph)
 Two ideas presented but are one sided
 Description (2 linking strands)
 One sided answer only
CONCLUSION
 A judgement is made with thorough
evaluation based on the analysis
presented in the answer:
Overall/in conclusion the best choice is…
Key reasons for this in the short term are…
Key reasons for this in the short term are…
An external factor that influences this decision
is….
This decision depends on…
 A judgement has been made with reasons
based on sound evaluation from the
analysis presented in the answer:
Overall/in conclusion the best choice is…
Key reasons for this in the short term are…
Key reasons for this in the short term are…
 A judgement has been made but some
points of evaluation may not be based
on analysis within the answer
Overall/in conclusion the best choice is..
The main reasons for this is….
 No conclusion presented
 No conclusion presented