Hospitality

Strategic
Management
TT-414
Mrs.Samah Sejiny
 What Is Strategy?
• Strategy : is the overall plan for deploying
(distributing) resources to establish a
favorable position.

• Tactic: is a scheme (Agenda, sketch) for

Specific maneuver(manipulator, drilling)

Ex. In war planning Troy, holly coast(dead land),

Islamic wars
 Characteristic of
Strategic decisions
•Important
•Involve a significant
commitment of resources
•Not Easily reversible
 Definitions
•Strategic Management Process:
The full set of commitments, decision value and earn
above-average.

•Value Creation:
• What is achieved when a firm successfully
formulates and implements a strategy that other
companies are unable to duplicate or find too
costly imitate
 Definitions
•Average Returns :
Returns that are equal to those an investor expects to earn
from other investment with a similar amount of risk
•Above-Average Returns :
Returns that are excess of what an investor expects to earn
from other investment with a similar amount of risk
•Risk:
An investor’s uncertainty about the economic gains or losses
that will result from a particular investment
Strategic Intent &Mission
• Strategic Intent:

Winning competitive battles by

leveraging(benefit) the firm’s resources,
capabilities(ability) , and core competencies
(efficiency).
• Strategic Mission:

An application of strategic intent in term of

products to be offered and markets to be served
Emergent and Deliberate
Strategies
 Intended, Emergent&
Realized Strategies
• Intended strategies: Strategy that an organization hope to
execute
• Emergent Strategies: Unplanned that arises in response to
unexpected opportunities and challenges
• Realized Strategies : The strategy that an organization actually
follow. They are product of both intended and realized strategies
• Deliberate Strategy: The parts of the intended strategy that an
organization continues to pursue over time
• Non-Realized strategy: The parts of the intended strategy that are
abandoned
Intended, Emergent&
Realized Strategies
Strategic Management Process
For Intended Strategies
Strategic Management Process
for Emergent Strategies
 Mission versus Vision
Vision: where is the business going to?
• What the business is now
• What could be in an ideal world
• What the ideal world would be like

Mission: What is the business for?

 Mission versus Vision
Ex,
What’s you Strtegy
If you’re not going to have a strategy
the only Interesting Question is …
Thank You