Chaper 5

Distributing service through physical and electronic

channels

Bachtiar Ramadhan (7776180046)

Seno (7776180061)
Diar Hardiyanto (7776180044)

SERVICE MARKETING
Dr. Djasuro
Overview Of Chapter 5

 Distribution in a Servive Context

 Option For Service Delivery
 Place And Time Decisions
 Delivering Service in Cyberspace
 The Role of Intermediaries
What is Distribution ?
DISTRIBUTION IN A SERVICES CONTEXT
Applying the Flow Model of Distribution to
Services
Distinguishing(unique) between Distribution of
Supplementary and Core Services
Informaation and Physical Procesess of
Augmented(increased) Service Products
Using Websites for Service Delivery
How Should service be distributed ?
Distribution Options
Channel Prefences Very Among
Place Decisions of Service Deliveery
Place Decisions of Service Deliveery
Time of Services Delivery
Service Delivery Innovations Facilitated by
Technology
E-Commerce : Move to Cyberspace
Franchising
Franchising
Franchising
Thank You