Marketing

For Nonprofit
Organization
MANAS SHARMA
Your best quote that reflects your
approach… “It’s one small step for
man, one giant leap for mankind.”

- NEIL ARMSTRONG
What is Nonprofit Marketing?
“Nonprofit marketing is a way to harmonize the needs and wants
of the “outside” world with the purpose, resources and objectives
of the institution.”
◦
Peter Drucker
Integrate The Strategy
Funding-Related
o Databases

o Website

o Direct mail

o Email

o Newsletters

o Testimonials

o Events

o Celebrity endorsements

o Media Promotions

o Sponsorships
Evaluation
What is working best/not working at all
Have we met our objectives
Have we engaged our leadership, volunteers and members
Takeaways
Nonprofit marketing is a matter of survival.
Create team to participate .
No process or plan is written in stone, so be prepared to change as
proceed.