COMPETITOR ANALYSIS
• HomeAway is one of the world’s leading
vacation rental marketplaces, Airbnb’s number
one competitor.
• It boasts more than 3 million listings in 190
countries worldwide.
• The main difference between HomeAway and
Airbnb is that HomeAway primarily offers
private accommodations where guests can
count on having the entire place to themselves
instead of sharing a space with others.
• Differences : HomeAway offers two options for
vacation rental owners : they can either choose
to pay an annual subscription fee starting from
$499 or a commission of at least 8% per
booking. Airbnb requires no up-front payment
and charges between 3-5% commission,
depending on the cancellation policy.  
• Founded in 1995, VRBO – or Vacation
Rentals By Owners – is a veteran of
the vacation rental industry.
• The Airbnb competitor is now a part of
the HomeAway family specializes in
unique accommodations from beach
houses to condos and cabins.
• VRBO has less than half the listings
that Airbnb (around 2 million). But,
like HomeAway, VRBO offers a wider
range of high-end rentals.
• Similarly, to its parent company, VRBO
also offers owners a pay-per-booking
option (8%) and an annual
subscription option ($499 flat fee paid
up front).
• TripAdvisor is an online travel
site used by 490 million
monthly
travelers, offering short-term
rentals among other types of
accommodation and many
other services.
• TripAdvisor charges vacation
rental owners a 3% fee per
booking, which makes it one of
the most cost-effective Airbnb
competitors.
COMPETITOR ANALYSIS
• Even though Booking.com is not a vacation rental
website but an OTA (online travel agency), it has
become one of Airbnb’s most significant competitors.
• Its vacation rental inventory has grown to an
impressive 5 million listings, exceeding Airbnb’s 4,85
million and becoming one of the most deliberate
Airbnb competitors.
• Booking.com typically offers private vacation rental
properties instead of the shared accommodation
options popular on Airbnb.
• Unlike Airbnb, Booking.com has many different
discount options that can help vacation rental owners
maximize their occupancy and get bookings during
low season.
• The main downside of listing a vacation rental on
Booking.com is that the host fee is between 12-21%
(depending on property type and location), which
makes it a lot more expensive than Airbnb.
• HomeToGo is the world’s largest metasearch engine
for vacation rentals. It aggregates over 15 million
listings in 200 countries from 600 websites.
• With a monthly traffic of over 20 million, it’s growing
at an unprecedented rate. 
• The most important difference is that while Airbnb is a
marketplace – hosts list their properties directly on
the Airbnb platform – HomeToGo is a metasearch
engine, meaning that it pulls listings from other
websites.
• Homes listed on HomeToGo appear on 16 different
websites, which gives owners looking for extra
exposure an advantage. However, HomeToGo charges
a 10% commission which is considerably higher than
Airbnb’s 3-5% range.