Biases

 MRX believes that the near term shift of consumer focus will likely
introduce different or new response bias in the study
 MRX credits that the biases are not a new concern in the industry
 The effect and impact of COVID-19 in planning for every project is the
prime reason for such biases
 To counter this, MRX is rethinking the design of instruments, such as
changing the approach to questionnaire development
 MRX is also adopting new frameworks when analyzing data to
understand biases