Chapter 8: Organizational Culture

Learning Objectives
 Describe what organizational
culture is and why it is
important for an organization
 Understand the dimensions that
make up a company’s culture
 Assess whether a culture is weak
or strong
 Understand factors that create
culture
 Understand culture change
 Understanding what you should
do to fit in with your company
WHAT IS ORGANIZATIONAL CULTURE?
Dimensions of Culture
Team-oriented
cultures are
collaborative
and emphasize
cooperation
among
employees
 STRENGTH OF CULTURE

Walt Disney created a strong culture which survives today

Creating and Maintaining
Organizational Culture
 The social activism of Ben
and Jerry’s was instilled in
the company because
founders strongly believed
in these issues

 Social activism helped

distinguish Ben and Jerry’s
from larger corporate
brands

 The values were retained as

part of the corporate
culture and taught to new
members as the right way
to do business
Rewards Influence Culture
 Tradition is important at Mary Kay Cosmetics
Pink Cadillacs are given to top performers at large annual events