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BUSINESS
PLAN
FASHION PALACE
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FASHION PALACE
 0
1
Executive
Summary
 Business
Overview
Fashion Palace, located at San Jose is a new clothing store.
Products are fashionable and desired by teenagers who want to
dress the latest trends and designers.
 Objectives :
I. To serve good quality clothes on it’s affordable price
II. Developing and maintaining a unique and professional image
Unique Selling
Point:
The Fashion Palace produces trendy fashionable
clothing and accessories that are stylish yet
comfortable and practical.
 0
2
About us
Fashion Palace is a fashion boutique that
have high-end fashionable clothing and
well known for it’s casual, vintage, and
street aesthetic.
Target Market:
The Fashion Palace caters to men and women from
13-35 years of age who prefer to wear clothes with
casual, Vintage, and Street Style.
 Competition
The Fashion Palace Competitors are the
following:
Octavian UNO

Aldrew8 BIZARR
8 E
MARKETING
PLAN:
The Fashion Palace will create engaging social
media content featuring it’s products and write
fashion articles to attract more customer.
 SWOT ANALYSIS

SWOT
STRENGHTS • Experience and understanding of the fashion industry
• Unique shopping experience with exceptional customer
service

WEAKNESSES
OPPORTUNITIES
THREATS
 Products and Pricing
Vintage Retro
Each Product may range to 300-500 Each Product may range to 50-300
Pesos Pesos

Women T-
Street Wear
Shirt
Each Product may range to 50-300 Each Product may range to 50-300
Pesos Pesos

Dress Men T-Shirt

Each Product may range to 50-300 Each Product may range to 50-300
Pesos Pesos
 Products and Pricing
Men Long sleeves/
Short Sweater
Each Product may range to 50-300 Each Product may range to 100-300
Pesos Pesos

Women Short Jacket

Each Product may range to 50-300 Each Product may range to 200-300
Pesos Pesos

Denim
Tops
Clothes
Each Product may range to 50-250 Each Product may range to 150-300
Pesos Pesos
 PROJECTED STARTUP COST
DESCRIPTION AMOUNT PERCENTAGE
COMMERCIAL SPACE 1,900 per square foot
(14,871.5 per month) 30%
= P178,458 pesos
LICENSES AND PERMITS 50, 000 22%

FASHION EQUIPMENT 50,000 (per month)

AND SUPPLIES 22%
OTHER EXPENSES Monthly expenses bill
Water bill = 500 Meralco 6%
bill = 500
START UP FUND 20,000 20%
AVAILABLE
TOTAL START UP COST 248,558.5 100%
 PROJECTED PROFIT
GOODS/ PRODUCTS STATEMENT
PRICE PROFIT COST SEPARATED
Vintage 500 50 40
Street wear 300 60 240
Dress 300 60 240
Retro 300 50 250
Women T-shirt 300 50 250
Men T-shirt 300 50 250
Women Short 300 50 250
Men Short 300 40 260
Tops 250 60 190
Long sleeves/Sweater 300 50 250
Denim Clothes 300 50 250
GENERAL MANAGER
PATRICIA CAPILI

Responsible for all part of the Fashion

Palace operations, including generating
revenue and controlling costs.
PRODUCTION MANAGER

RYEH ASHLEY CASTRO

She ensure that manufacturing processes run

reliably and efficiently.

Responsibilities of the job include:

planning and organizing production schedules,

estimating, negotiating and agreeing budgets and
timescales with clients and managers.
SALES DEPARTMENT
CHERYL CINCO

consists of a set of business activities and

processes that help a sales organization run
effectively, efficiently and in support of
Fashion Palace strategies and objectives.
The sales department generally includes
sales, sales support or Fashion Palace
operations.
FINANCIAL DEPARMENT

CLOUDINE BURTON

She is responsible for acquiring funds for

the Fashion Palace, managing funds
within the organization and planning for
the expenditure of funds on various assets
ADMINISTRATION
DEPARTMENT
RAINE CASTRO

She is responsible for budget and financial

analysis functions, including: • Overseeing
and developing the annual budget

• Analyzing monthly budget reports for

purposes of forecasting cash flow.