Future of

Digital Marketing
E-Commerce Industry, Bangladesh Perspective
My Agenda
01 What Digital Marketing is

02 Trending Digital Marketing Hacks

03 The Future of Digital Marketing

 Prosun Bepari
ID: 19249112083 | EMBA-49 | PUB
E-Commerce Manager | GHOREBAZAR.COM
DIGITAL
MARKETING
***** Well-targeted, conversion-oriented,
quantifiable, and interactive marketing
of products or services by utilizing digital
innovation to achieve the customers,
and transform them into clients in a
sustainable fashion.

***** Functionalities of Digital Marketing

are more competent, effective, result-
oriented and measurable, which make it
very different from traditional marketing
Current Trend
Search Engine Optimization (SEO)
Increasing the quantity and quality of traffic to your website
through organic search engine results.

Search Engine Marketing (SEM)

Uses paid ad campaigns based on keywords to reach out to
users actively searching for your website.

Email Marketing
Personalized emails help your customers connect with your
company well.

Social Media Marketing (SMM)

As social networks are getting stronger it has become for Digital market
professionals to include paid social media as part of their strategy to reach
out more customers.

Affiliate Marketing
Affiliates are people or businesses that help sell your product
online for a commission.
FUTURE OF DIGITAL MARKETING

Artificial Intelligence (AI)

Augmented Reality (AR)

Machine Learning

Encourage User-Generated Content (UGC)

Influencer Marketing

Omni Channel Marketing

Artificial Intelligence

It has the ability to collect info

and use it to accurately
predict how a customer will
react based on past behavior.
Measurable metrics such as
conversion rates, bounce
rates, and engagement rates
provide valuable insight into
the effectiveness of your site
and how people use it.

AI
CHAT BOTS
Machine Learning
Customer Service AI

Machine learning refers to the ability of a system (in

this case, the Chabot) to learn from the inputs it
experiences. One of the ways they achieve this
through natural language processing, or NLP, which
refers to any interaction between computers and
human language.

The more intelligent the Chabot, the smoother the user

experience. Machine learning chat bots can help the
visitor find what they’re looking for, answer FAQ, and
walk them through checkout – all while maintaining a
friendly, conversational tone.
 Augmented Reality (AR)

Try Before You Buy Augmented reality is the technology that

expands our physical world, adding
layers of digital information onto it.
Unlike Virtual Reality (VR), AR does not
create the whole artificial environments
to replace real with a virtual one. AR
appears in direct view of an existing
environment and adds sounds, videos,
graphics to it.
Encourage User-Generated Content (UGC)

Nothing sells a product better than a

happy customer.

UGC provides hands-on experience from

past customers who are living in and
using your products.

Implement easy way for customers to

post reviews on your site.
Influencer Marketing

A type of word-of-mouth marketing

that focuses on using key leaders to
amplify your brand message to a
larger market.

They have huge niche following who

can help spread the word about
your business or product through
their social channels.
Omni Channel Marketing

Omnichannel is the idea of using all of your channels

to create one, unified experience for your customers.
This includes both traditional and digital channels,
point-of-sale, in-store, and online experiences.

Omnichannel marketing creates a seamless message

that adjusts to your customer based on their behavior
through your sales funnel, providing the ultimate
personalized customer experience.

Omnichannel approach allows business to gain

insights on how to create content and offers that will
encourage their customers engage themselves in
shopping more - not only online but also at the
physical stores.
Research and practice of digital
marketing is improving with the
advancement of technology.

The advancement in technology fosters

multifaceted opportunities and at the
same time poses unprecedented
challenges for the marketers.

Thank You