Product Presentation

“Expert in Bone Nutrition”

“Expert in Bone Nutrition”

 Branding
FONTERRA
Our brands provide great-tasting, high-quality dairy nutrition for people
at all stages of life. PT Fonterra Brands Indonesia sebagai perusahaan
dairy product terkemuka dari New Zealand bekerjasama dengan BTPN.
Melalui salah satu produknya yaitu susu berkalsium tinggi Anlene
 Product Description
• Anlene is scientifically formulated to support your active lifestyle and
daily nutrition needs
• Anlene was a high-calcium dairy present in 1996
• And is the first non-fat dairy product in Indonesia
 Main Ingredients

• It contains skim milk,

• maltodekstrin,
• whey powder
• powdered milk
• calcium carbonate
• magnesium,
• calcium (calcium carbonate, Arabic gum, dexstrin)
• lecyrene
• soy, premix vitamins and minerals, zinc.
 Target Customers

• -Our ideal customer is the people between the ages of 19- 50+
• -We are trying to target the young people starting from 20 years old
to start care about their bone health
• In addition, anlene's dairy market was targeted by a 35-year-old
woman.
 Marketing Strategy
• Price
- IDR 28,350 to IDR 40,000 (Online shop Price) for 250 gram

• Distribution
a) Mini market(Indomart,Alfamat,etc)
b) Supermarket( Hypermart,Giant,Hero,Carrefour,etc)
c) Export Market
 MARKETING PROGRAM
PRODUCT STRATEGY
• Idea Generation
Anlene currently is a huge demand for adult calcium dairy product among consumer but not
convenient to consume at outside other than house. Considering all these factors, Anlene’s
extension through"Anlene Royale"
• Product branding & Quality
Anlene also the first company which have high calcium dairy milk in the world and certified by
“HALAL” certificate.