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Assessing Project Feasibility

Passion
Assessing Project Feasibility

Skill
Assessing Project Feasibility

Demand
Assessing Project Feasibility

Skill Passion

Demand
Assessing Project Feasibility

Skill Passion

Demand
A Winner!
Assessing Project Feasibility
Overview 1 of 3

Why?
• Objectives SWOT
• Strengths
Description • Weaknesses
• Physical • Opportunities
• Value Proposition • Threats
Assessing Project Feasibility
Overview 2 of 3

Market Demand
Assessment
Assessment Data
• Current
• Forecast • Desktop Research
• Market Scoping
• Industry Insight
• Market Testing
Assessing Project Feasibility
Overview 3 of 3
Financial Model

• Project Budget • Balance Sheet


• P&L
• Cashflow
• Breakeven
Assessing Project Feasibility
Why?

Objectives Exit Strategy?


• What are
you trying
to achieve?
• Values?
Assessing Project Feasibility

Description

• Physical

• Value Proposition
• What’s In It For Me (The Consumer)?
Assessing Project Feasibility

SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
Assessing Project Feasibility

Market Demand Assessment

• Current
• Forecast
Assessing Project Feasibility
Assessment Data

• Desktop Research
• Market Scoping
• Industry Insight
• Market Testing
Assessing Project Feasibility

Financial Model

• Project Budget
• P&L
• Cashflow
• Breakeven
• Balance Sheet
Assessing Project Feasibility

Financial Model
A business creates value for its owner in 2 ways:

• Cashflow – income stream


• When it is sold – realization of asset value
Assessing Project Feasibility

Financial Model
Be clear how important each component is to you.

• Cashcow – strong cashflow, low sale value. E.g.


doctor’s surgery.
• Gold nugget – modest cashflow, high ‘goodwill’,
strong asset base (bricks and mortar). E.g. factory,
guesthouse.
Assessing Project Feasibility
Conclusion
Trust the numbers.

Consider the alternatives.

Have an exit strategy.

Think long term.


Have fun!
Assessing Project Feasibility
Next Steps

If you would like to learn more about this or any


other business-related topic, please contact
Richard

via email richard@mybusinessbydesogn.net,


call 0427 27 27 54
or visit www.mybusinessbydesign.net
Assessing Project Feasibility

www.mybusinessbydesign.net

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