pre liminary proposal

M
M
INTEGRATED

CO
MARKETING

AR
COMMUNICATION

CM
STRATEGY

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 A GENDA
PRESENTATION

OUR
SERVICES

OUR OUR
OBJECTIVES PACKAGES
ABOUT
CMARCOMM

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 CMARCOMM
ABOUT CMARCOMM
C M A R C O M M P ORTOF OL IO & S U C C E S S S TO RY

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 CMARCOMM
Y O U R S T R AT E G I C PA R T N E R

CMARCOMM established in 2002. A local leading media agency

with exceptional local resources dedicated to give and create
communication solution based on client’s needs. CMarcomm
helps brands reach their consumers with the right messages at the
right time and in the right contents. Our mission is to
communicate ideas.
 
We focus become “Your Strategic Communication”. We
appropriate tools in developing communication programs,
CMarcomm aim to give outstanding result for client.

about us
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 about us
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CMARCOMM
Y O U R S T R AT E G I C PA R T N E R
 about us
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CMARCOMM
Y O U R S T R AT E G I C PA R T N E R
 CMARCOMM
OUR OBJECTIVES
W H AT S F O R | B A C K G R O U N D S | G O A L S

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 INTEGRATED MARKETING COMMUNICATION

So. You’ve nailed the first part of selling your product or service. Using
SEO, advertising, and other marketing tools, you’re drawing lots of
potential customers to your website or others platform.

Now for the hard part: making it stick. To convert visits into action,
you need to do several things at once: hold your visitors’ attention, back
up your buzzwords with substance, and make your brand stand out
from the countless similar offerings that are only a click away.

This is where the unique power of INTEGRATED MARKETING

COMMUNICATION come.

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CMARCOMM

TY
VI
TI
EA
Marketing is not the art of finding clever ways to dispose of

CR
what you make. Marketing is the art of creating genuine
customer value. It is the art of helping your customer become
better off. The marketer’s watchwords are quality, service,
and value.
Philip Kotler

STRATEGY

INTEGRATED
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 OUR Consumers are influenced by every message, jingle, logo, billboards, and
celebrity spokesperson associated with a corporation. Even when consumers

GOALS aren’t paying attention, the message remains in their field of consciousness
or peripheral vision.

TY IMC turn information into meaning

VI

A good Integrated Corporate Marketing, by definition, makes

TI

information meaningful. It tells your audience why the

EA

information matters.
CR

IMC turn work into pleasure

We c a n g i v i n g y o u r p o t e n t i a l c u s t o m e r s a b r e a k f r o m h a v i n g
to put things together themselves, brand stories make your
site a welcome place for them to hang out and start
developing a relationship.

IMC create emotional connections to your products or services

Even a single well-told message can create feelings
STRATEGY powerful enough to make your brand stand out
i mm ed ia tel y and p erm an en tl y i n y o u r au di en ce’s m i n d
i f w e d o i t r i g h t . Yo u r b r a n d a n d c o m p a n y h a s a
message to tell.

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 CMARCOMM
OUR SERVICES
C M A R C O M M P R O D U C T & S E RV I C E S

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 PR &

INTEGRATED
PUBLICITY

INTERACTIVE
ADVERTISING
MARKETING

INTEGRATED
WHAT
CMARCOMM DO ?
MARKETING
SALES COMMUNICATION PERSONAL SERVICES
PROMOTION SELLING
& TOOLS

EVENT DIRECT
ACTIVATION MARKETING

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 INTEGRATED
Client brief & Target Evaluation

Brand & Costumer Analysis & Survey

Develop / create brand image & identity

WHAT
IMC Brand blueprint drafting (Plan of Action) CMARCOMM DO ?

IMC Brand communication strategy PROJECT

LIFECYCLES
Creative concept development on various platform

IMC execution (ATL, BTL & TTL)

Reporting with Data survey & research

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 INTEGRATED
IMC Experts, Practitioner & Academics

Professional Project Service team

Creative Design team (Adobe, 3D Design etc)

WHAT
CMARCOMM DO ?
Survey & research team
IMC
Media monitioring & Analytics TOOLS

Digital Analytics ( Nielsen, Comscore & Alexa )

Media Planner

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ADVERTISING

CMARCOMM
• Media Planner

• Media Buying

• Media Relation

• Content Production

• Media Monitoring

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print media (newspapers and
magazines), broadcast media (radio and television), network media (telephone, cable, satellite, wireless), electronic media (Web page & Social
Media), and display media (billboards, signs, posters).

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CM
A D
RC V

MEDIA PLANNER
TVC | Print Ad | Digital Media
A
OM RT
M P SI
E

R
I
O
JE
N
C
T
G

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MEDIA MONITORING
TVC | Print Ad | Digital Media
PR & PUBLICITY

CMARCOMM
• PR Consultant

• Content Development

• Crisis Communication

• Stakeholder Relations

• Media Representation

We are designed to help build trust and credibility with groups that are important to your organization. We help raise awareness about your
brand as well as give it a chance to define, control and distribute its message to those both inside and outside your company.

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CM P
A
RC & P

STRATEGY COMM.
Plan of Action | Research & Survey
R
OM UB
M ICL
PR
O
JE
IT

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C
T
Y

CREATIVE CONTENT
TVC | Print ad & Ad Libs | Campaign
EVENT ACTIVATION

CMARCOMM
• Event Consultant

• Corporate Event

• Sponsorship Event

• Stakeholder Event

• Event Support

Event itself is a marketing tool that focuses on activities to create consumer experiences (experiential) and encourage the emotional and rational
buying process as a holistic experience, because as is known, experience often involves aspects of sensory, emotional, cognitive, behavioral and
relational values ​that replace functional values.

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CM E
A VE
RC N

EVENT MANAGEMENT
Concept | Production | Execution
OM A
M TV
T
C
PR
O
JE
TN

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C
T

PRESS CONFERENCE
.

Media Gathering | Media Monitoring

INTERACTIVE MARKETING

CMARCOMM
• CS Consultant

• Two way Interaction

• Layered Information

• Personalized Content

• Interactive Storytelling

Online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or explicit
sales of products and services.

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 Yo u r S t r a t e g i c P a r t n e r

Let’s talk

PT Dharmapena Citra Media

Griya Dharmapena Jl. Kedondong No.161 Jagakarsa Jakarta Selatan
T. 021 29436102, 29402408, 29402409 F. 021 29402411

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