RANCANGAN BISNIS –

BISNIS MODEL-3
PERTEMUAN -4
BUKU YANG HARUS
DIBACA
KEY ACTIVITIES
Usually related to these things:

- Production
- Problem Solving
- Software Tools
- Platform / Network
KEY ACTIVITIES
- Production

• Designing
• Making
• Delivering
• Marketing / Selling
KEY ACTIVITIES
- Problem Solving

• Knowledge
Management
• Recruitment
• Continues training
• Marketing / Selling
KEY ACTIVITIES
- Software Tools

• R&D
• Recruitment
• Marketing / Selling
KEY ACTIVITIES
- Platform / Network

• R&D
• Platform
Management
• Service provision
• Marketing / Selling
KEY RESOURCES

Key Resources describes the most important assets required to make

a business model work.
• Physical
• Intellectual
• Human
• Financial
KEY RESOURCES
PHYSICAL

• Manufacturing facilities
• Warehouses
• Storefront
• Lab Space
• Vehicles
• Machines
• Point of Sales
• Computers
• Web servers
KEY RESOURCES
INTELLECTUAL

• Branding
• Proprietary Knowledge
• Patents
• Copyrights
• Trademarks
• Trade Secret
• Databases
KEY RESOURCES
HUMAN

• Researchers
• Engineers
• Marketing
• Sales
• Operations
KEY RESOURCES
FINANCIAL

• Costumer Financing
• Inventory
• Manufacturing
• R&D
• Debt Funding
• IP Licences
COSTUMER RELATIONSHIP

Costumer Relationship describes the type of relationship a company

establishes which its specific costumer segments.
COSTUMER RELATIONSHIP

• Transactional
• Self Service
• Dedicated personal
assistance
• Community
• Co-creation
CHANNELS

• Marketing
• Sales
• Support
CHANNELS
MARKETING
- C R E AT E AWA R E N E S S
- C R E AT E L E A D S

SALES
- ENGAGE WITH COSTUMER
- TA K E O R D E R S

S U P P O RT
Marketing
- Trade Shows
- Blog & other social
media
- Email marketing
- Advertising
- Magazine articles
- Technical conferences
- Direct Mail
Sales
- Web (E-commerce)
- Direct Sales
- Distributor
- Telesales
Support
- Website
- Online Chat
- Phone
- Onsite
- User Group / forums
COST STRUCTURE

Cost Structure
- Strategy
- Categories of cost
- Economies
of Scale
of Scope
COST STRUCTURE
STRATEGY
• Cost driven

• Value driven
COST STRUCTURE
CATEGORIES

• Variable (Scale)
- Raw material
- Product Labour
- Server usage fees
• Fixed
- Salaries
- Rent
COST STRUCTURE
ECONOMIES

• Scale
Volume discounts

• Scope
Vertical integration
REVENUE STREAMS

- How will you charge?

- Who will you charge?
- How will you price?
- What is your price?
HOW WILL YOU CHARGE?
- ONE TIME FEE
- RECURRING FEE
PRODUCT SALE
USAGE FEE
SUBSCRIPTION
RENTING / LEASING
LICENSING
BROKERAGE FEE
A D V E RT I S I N G
Who will you charge?

Freemium
Users vs Advertisers
How will you price?

Fixed Pricing
- Listed price
- Feature price
- Costumer segment price
- Volume pricing

Dynamic Pricing
Negotiation, time, supply &
demand
CASE STUDY
TUGAS