PRODUCT CATE

GORY: BEER

GROUP MEMBERS –
KAPIL DESHPANDE 76
SHUBHAM LOYA 98
TUSHAR NAWALE 104
PRASHSIHKUMAR SURVE 126
PRUTHVIRAJ DESHMUKH 75
VIKASH KUMAR 129
 CONTENTS

INTRODUCTION
01
PORTER’S GENERIC STRATEGIES
02
BCG MATRIX
03
MERGER AND ACQUISITION STRATEGY
04
JOINT VENTURE STRATEGY
05
TURNAROUND STRATEGY
06
 01
INTRODUCTION

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 02
PORTER’S
GENERIC
STRATEGIES

1.Cost Leadership

2.Differentiation

3.Focus
PORTER’S GENERIC STRATEGIES

Relative position of a company in the market dictates whether profitability is above of belo
w industry average.

There are two fundamental ways of competitive advantage that a business may have:
1. Low cost or
2. Differentiation.

The two basic forms of competitive advantage lead to three generic techniques
1. Cost leadership
2. Differentiation
3. Focus

There are two variants of focus strategy

4. Cost focus
5. Differentiation focus.
PORTER’S GENERIC STRATEGIES
Differentiation
• An organization aims to be exceptional in
its industry in certain ways.
• Selection of one or more characteristics
that are viewed as relevant by many
customers in an industry
• Company places itself uniquely to meet t
hose needs
Focus Differentiation
• Focus is on a particular segment and
exploits special needs of customers.
• Strategy is adopted to serve a segment in
particular.
• Firm seeks differentiation in its target
segment
Cost Leadership
• Aim to become low cost manufacturer
• Cost advantage sources are diverse and
rely on the market structure
• May involve economies of scale, patented
technologies, raw material preferential
access, and other factors.
Focus Cost
• Focus is on a particular segment and
exploits variations in cost behaviour .
• Strategy is adopted to serve a segment in
particular.
• Firm seeks cost advantage in its target
market
 Examples from Product category

Differentiation Cost Leadership

• TAJ MAHAL PREMIUM • KINGFISHER
• Refreshing Taste • India’s No.1
• Hops – Saaz and Beer
Tradition • Finest Malted
• Herbal Aroma Barley
• Enhanced fragrance • Compliments
when cold Indian Food
• ~Rs 300 • ~ Rs 125

Focus Differentiation Focus Cost

• CHIMAY BEER • KINGS BEER
• Amber Red • Available in Goa
• Aroma of Fruit and • Brewed locally
Apricot • Taste not that
• Flavor of Caramel good
• Perfectly balanced • ~ Rs 30
bitterness
• ~ Rs 800
 03
BCG MATRIX

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 05
Joint Ventures
JOINT VENTURES

Anheuser-Busch and Crown Beers to in

troduce Budweiser beer in India

Molson Coors and Cobra India to mark

et Cobra beer in South Asia

VI-John and Mahou San Miguel to laun

ch Dare Devil 10000 and Mahou Cinco
Estrellas in India
THANK YOU