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Kerangka Pemikiran: Brand Image (X1) Brand Awareness (X2) Perceived Quality (X3) Perceived Value (X4)
Kerangka Pemikiran: Brand Image (X1) Brand Awareness (X2) Perceived Quality (X3) Perceived Value (X4)
BRAND IMAGE
(X1)
BRAND
AWARENESS
(X2) PURCHASE
INTENTION
PERCEIVED (Y)
QUALITY
(X3)
PERCEIVED
VALUE
(X4)