Prepared For:

Course Instructor: Mr. Owais Asad Khan

Compiled By:

M Faisal Naeem (1531-303-001)

Marketing Perspective
 Mission Statement
• PURE’S HONEY is committed to the following Business
Principles in all Cities of PAKISTAN, taking into account local
legislation, cultural and religious practices:
• PURE’S HONEY does not favor short-term profit at the expense
of successful long-term business development, but recognizes
the need to generate a healthy profit each year in order to
maintain the support of our shareholders and the financial
markets, and to finance investments;
• – PURE’S HONEY is conscious of the fact that the success of a
corporation is a reflection of the professionalism, conduct and
the responsible attitude of its management and employees.
• Therefore recruitment of the right people and ongoing training
and development are crucial;
 Company Profile
• PURE’S HONEY is an Organic HONEY manufacturing company. The
company was established in 2000-02. It is a private limited company with
manufacturing plant or factory in Karachi and regional offices in different
cities all over Pakistan. Representative/CEO name is Mohamed Faisal
Naeem.
• They are currently operating on two Organic Honey product lines, i.e.
Creamed Honey and Comb Honey. In Creamed Honey, they have PURE’S
CREAMED HONEY. In Comb Honey they have PURE’S COMB
HONEY
• Business type is distribution entire the country and export to other
countries on the bases of particular demand. Trade category of the product
is organic Honey.
• Main item is organic Honey for sale in bulk on the export bases or other
consumer level for sale in quantity base. Socially no of employees work in
this company is 100 to 200.
• PURE’S HONEY moves with the capital US$ 100,000 and its main bank
where it maintain its Financial Account is Bank FAISAL
 Top Management
Top Management

Research & Development

Research & Development

Production Department
Production Department

Customer Support Department

Customer Support Department

Organizational Chart
Marketing
Marketing

Sales
Sales

Finance and Accounts

Finance and Accounts

Advertising
Advertising

Personnel
Personnel
Marketing Management Objectives
PURE’S HONEY should set some Marketing Objectives to be
achieved in the short run leading to the way towards the long term
objectives. These marketing management objectives should be
concerned with sales, revenue, profits and distribution of the
product
• A reasonable and justifiable Marketing management objective
would be to direct the strategies and efforts at achieving a target of
sales in much percentage
• In order to get the sign that all the hard work and plans that have
been adopted are dragging the institute to the correct path, an
increase of more profits should be set.
• A logical and acceptable yearly goal would be to straight the
tactics and hard work at achieving an objective of more revenues
 Marketing-Mix

• Product is made with completely natural and it is quality

creamed Honey because there is nothing extra added in it.
• Price dependent on the bases of product quality and consumer
perception.
 Distribution
The company has its head office and manufacturing facility in Karachi and
regional marketing offices in Lahore and Islamabad. Besides, a network of
dealers throughout the country act as sale points as well as customer
Information centers.

Head office:
• KARACHI, cover entire Sind.
Regional Offices:
• NATURAL HONEY has regional offices, for the coverage of National level sales, in the following cities.
• LAHORE, Cover Punjab up to Jehlum.
• ISLAMABAD, covers North Punjab from Jehlum upwards, Azad Kashmir and NWFP.

DISTRIBUTION AND DEALERS

• Muzaffarabad (Azad Kashmir).

• Rawalpindi.
• Peshawar.
• Gujranwala.
• Sialkot.
• Multan.
• Sukkar.
• Quetta.
• Bahawalpur.
 Segmentation
• PURE’S HONEY is the most valuable in health care and
natural taste of the product. PURE’S Honey’s decision to
focus Behavior Segment on the health care and natural taste
organic honey industry. Natural honey made a conscious effort
to target this industry. To the best service this important
segment, Natural Honey utilized a specialized marketing sales
and manufacturing team.
• In the Commercial Enterprises who cater to small and
medium-sized businesses; PURE’S HONEY have Unique
Selling point for its customers. There’s a big difference
between the needs of a small business.
 Targeting

• PURE’S HONEY targeting on the potential customer based

segmentation. Through concentrated marketing, PURE’S
HONEY knew the strong knowledge about the segment’s need
and achieves a strong market presence.
• PURE’S HONEY targeting those potential customers who
want to more purchase of their product.
 SWOT Analysis
Strength
• Competition Component:
There is a tough competition in the market by other companies but it also
observed PURE’S Honey Playing the vital role in the market of Organic
Honey.
• Labor Component:
PURE’S Honey have good relation ship with their employees.
• Supplier Component:
have good business relations with their supplier.
• Financial Aspect:
Financial aspect is good in condition.
• Personnel Aspect:
Good Personnel relation ship entire management.
 SWOT Analysis
Weaknesses
• Social Component:
Some Social changes foreseen in the Pakistani Society.
• Customer Components
Pakistanis are more loyal to local Islamic brands, it has not been able to
convince them.
 SWOT Analysis
Opportunities
• Economic Problem:
There is no problem in Economic Problem for the Organic hone food
Products.
• Political and Legal:
Political and Legal Restriction on honey Manufacturing Companies
 SWOT Analysis
Threats
• Technological component:
Although PURE’S HONEY not fully equipped that the major threat for the
Company.