EFFECTIVENESS OF ONLINE BANKING WITH

REFERENCE TO GLOBAL IME BANK LIMITED

Presented by:
Jyoti Joshi
 PURPOSE OF THE STUDY
• To determine the customer satisfaction in online banking.
• To analyze the convenience of customers by the use of online banking
services.
• To examine the reasons for choosing Global IME Bank as Internet bank.
SIGNIFICANCE OF THE STUDY
• The study will assist the concerned authorities to improve the service
offered on internet.
• It will raise awareness of usage of internet banking in terms of technology
and services.
• It will help to take feedback of customers by the help of their expectations
and experiences.
• It works as a guideline for the researchers to provide concrete path for
conducting future research.
RESEARCH GAP
• In past days research were conducted to raise customer’s awareness about
internet facilities
• Customer’s knowledge about the internet and its application, awareness,
customers concerns about the security, infrastructure, and resources are
major factors to determine the efficiency of Internet banking
RESEARCH METHODOLOGY
• Research design

• Population and sample

• Sources of data

- primary data

- secondary data
• Data collection procedure
• Data processing procedure
LIMITATIONS OF THE STUDY

• Simple tools and techniques are used to complete this study.

• Less number of samples may not provide accurate result.
• Individual perception may affect the reliability of data.
RESULTS
• Age group of 21-30 are using online banking in maximum amount, in second place

age group of 51-60 years ,the age group of others are least aware.

• Male are excessively using Internet banking i.e. 72.5 % of the total respondents are

male and 27.5% are female respondents.

• About 15 respondents who come with bachelor| background and 12 respondents

from plus two background comprised of 37.5% and 30% respectively.

• Out of the total respondents 47.5% are student,35% are employed,10% are

unemployed and 7.5% belongs to others.

• About12.5% of the respondents uses online banking for convenience,10%
of the respondents use online banking for curiosity,17.5% uses it for better
rates,20% uses it for low service charge and remaining 20% uses for
convenience in banking transactions and 20% for safe and secure.
• 22.5% of the respondents choose this particular bank because of having
traditional bank account in the same bank, 32.5% chooses this particular
bank due to brand name, 30% uses it for the excellent services provided by
the bank and rest 15% uses being influenced by the advertisement.
FINDINGS
 
• Respondents whose age is between 21-30 uses online banking actively,
Age group of 51-60 are non active users of online banking.
• Male are excessively using Internet banking than female respondents.
• Out of the total respondents 47.5% are student, 35% are employed,10% are
unemployed and others 7.5% are none of the above.
• Out of 40 respondents, 12.5% uses online banking for convenience, 10%
uses it for curiosity, 17.5% for better rates, 20% for safe and secure
transactions, 20% for low service charge and remaining 20% uses for
convenience in banking transactions.
• About 15% of the people feels the security risk in terms of online services,
7.5% of people are feeling the problem of Technology and service
interruption, 12.5% of the respondents are finding the online banking
services unfriendly whereas,7.5% of the total respondents are having
limitations on deposit and rest have mentioned their opinion that it is not
trustworthy.
• Banks should maintain privacy security, economy and physical security to
their customers as it will help to increase the effectiveness of online
banking.
• Majority of the people agrees that online banking is more satisfactory than
that of traditional banking as it is cost saving, time saving and as there is
physical as well as financial security of the bank.
DISCUSSION
• Research based on independent variable such as age, gender, occupation,
educational status, website design, online services, Technology etc.
• Effectiveness of online banking is regarded as the dependent variable

• Limited respondents, location and time and the result could be different if
there would be change in location, time and respondents
• Result shows male are the active users of internet banking services than
female.
• Customers are aware about the internet banking services but they are not
attracted towards utilizing it for their day to day transaction.
• Bank fail to provide proper information about the use, benefits and facilities
under Internet banking.
CONCLUSIONS
• Internet banking providers should put more effort to improve on the factors
related to web design and content, convenience, speed, security etc.
• Internet banking provides benefits both bankers and customers alike.

• Customer can access any information regarding their account and

transactions, any time of the day.
• Advantages of Internet Banking services like; time saving, minimum
efforts, cost saving, easiness and many more.
• Fund transfers, both national and international, have also become faster
and convenient.
IMPLICATIONS
• Senior management should take initiative to transform the organization from inward to
outward looking.
• Any new facility (e.g. e-banking) needs to be properly communicated to the target
customers so that they can use it properly. This can be done by demo version of software
on bank’s website.
• The security in online banking should be tightened. So as to ensure no loss of money to the
customers.
• Proper assistance can be given to customers who do not know how to carryout online
activities.
• In order to attract more customers belonging to all classes, more advertisement can be
given in all visual media.