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Tactical Decision
Strategic Decision Making Making
Long-term Consists of
oriented choosing
decision to among
create alternatives
competitive with an
Tactical Decision Model
01 03
Define the problem
02 Identification of
costs and benefits
Identify alternative as
Avoidable Cost
What is not relevant cost???
01 02
Cost/unit Total
Raw Material Rp 500 Rp 500.000
Direct Labors 400 400.000
FOH-V 150 150.000
FOH-F 450 450.000
Total Rp 1.500 Rp 1.500.000
Make or Buy Decision
a. Do you agree with management decision to drop the Sprite ? Assuming the Sprite capacity is idle.
b. What your recommendation if Sprite capacity can be used for expansion of Fanta. When this is done,
fanta sales will increase by 20%.
c. What your recommendation if Sprite capacity can be rented out to other party for 50,000,000?
d. What qualitative factors should be considered?
Keep or Drop Decision
A.
Sales Rp 150.000.000
Avoidable costs :
Variabel costs Rp 120.000.000
Advertising 10.000.000
Salaries 15.000.000
Total Rp 145.000.000
Segment margin Rp 5.000.000
The decision is that the Sprite should not be closed because it still provides a
profit of 5,000,000
Keep or Drop Decision
PT. Coca Cola produces 3 types of products, namely Coca Cola, Sprite, and Fanta.
Income statement in format variable costing in 2021 (in million rupiah) is as follows:
The decision is that the Sprite should be closed and its capacity can be used for the
development of the Fanta because it could provide an additional profit of 59,000,000
Keep or Drop Decision
C.
Rent income Rp 50.000.000
Sprite margin (miss) (5.000.000)
Additional income Rp45.000.000
The decision is that the sprite should be closed and its capacity can be rented out
with other parties because it can provide an additional profit of 45,000,000
D. Qualitative Factors :
1. The fate of Sprite worker
2. Sprite redesign possibilities
3. Possibility entry new competitors
Thank You for Your
Attention