MK EVALUASI PENGALAMAN DAN ANTARMUKA PENGGUNA

USER EXPERIENCE :
WHAT & WHY
Hanifah Muslimah Az-zahra, S.Sn., M.Ds.

© 2021// FILKOM UB // ALL RIGHTS RESERVED

Why UX?
“We are living in an attention economy. If you
don’t deliver a valuable experience and
valuable information to your users at every
moment, they are going to disengage from you
and there are a lot of different options in the
marketplace. It’s essential that you get your
user experience right.”
JOHN ROMANO, POINTSOURCE UX DIRECTOR

https://www.slideshare.net/sltrunzo/the-business-value-of-ux-design
UX Role

http://www.uxforthemasses.com/ux-manifesto/
 UX Honeycomb
The UX honeycomb is a
tool that helps to explain Useful
each facet or quality of
the user experience. ( Usable Desirable
Peter Morville)

Valuable

Findable Accessible

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Useful – A business’s
product or service needs Useful
to be useful and fill a
need Usable Desirable

Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Usable – The system in
which the product or Useful
service is delivered needs
to be simple and easy to Desirable
Usable
use.

Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Desireable – Image,
identity, brand, and other Useful
design elements are used
to evoke emotion and Desirable
Usable
appreciation

Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Findable – Information
needs to be findable and Useful
easy to navigate.
Usable Desirable

Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Accesible – The product
or services should Useful
designed so that even
users with disabilities can Usable Desirable
have the same user
experience as others.
Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Credible – Influence
users to trust and believe Useful
in what you tell them
Usable Desirable

Valuable

Accessibl
Findable
e

Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
Valueable – The product
Useful
or services must deliver
value.
Usable Desirable
For non-profits, the user
experience must advance
the mission. Valuable

With for-profits, it must Accessibl

Findable
contribute to the bottom e
line and improve
customer satisfaction. Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
 UX Honeycomb
The UX honeycomb is a
helpful tool for designers Useful
and stakeholders alike.
It helps to understand Usable Desirable
what and why UX is,
define priorities in design, Valuable
and serve as a tool for
continuously improving
Findable Accessible
areas of products and
services.
Credible

Read more:
http://semanticstudios.com/user_experience_design/
https://medium.com/@danewesolko/peter-morvilles-user-experience-honeycomb-904c383b6886
Maslow’s Hierarchy of Human Needs

https://www.smashingmagazine.com/2010/04/designing-for-a-hierarchy-of-needs/
Design Hierarchy of Needs

https://www.smashingmagazine.com/2010/04/designing-for-a-hierarchy-of-needs/
The UX Iceberg

http://www.affectivedesign.org/archives/209
http://www.jjg.net/elements/pdf/elements_ch02.pdf
The UX Iceberg

http://www.affectivedesign.org/archives/209
http://www.jjg.net/elements/pdf/elements_ch02.pdf
The Elements of UX

http://www.jjg.net/elements/pdf/elements_ch02.pdf
The Elements of UX

http://www.jjg.net/elements/pdf/elements_ch02.pdf
The Elements of UX

http://www.jjg.net/elements/pdf/elements_ch02.pdf