ABOUT COMPANY

Type Subsidiary
Founded Birmingham, England
1824 (195 years ago)
Founder John Cadbury
Headquarters Uxbridge, London, England
Key people Irene Rosenfeld, (Chairman)
Dirk Van de Put, (CEO)
Parent Mondelez International
Website www.cadbury.co.uk/
OBJECTIVES
 The main aim of Cadbury Chocolate is
"To be the worlds, biggest and best confectionery
company"
 Their core strategies/objectives to achieve these aims
are as follows:
To develop differentiated product, while exploiting a
smart variety, to achieve their profitable growth in
confectionery and beverages. Another objective is to
further take advantage of technology in order to
increase growth, quality and productivity. By Working
together with global supply chain
INTERNAL ENVIRONMENT
ANALYSIS
 The internal environment includes factors inside the
organisations. The internal environment of the
organisation is formed by its culture, structure, training
and development, objectives of the organisation etc.
All these factors affect the functioning of HRM in the
organisation.
 Change in culture
 Change in strategies
 Organisation structure
 Organisational objectives
EXTERNAL ENVIRONMENT
ANALYSIS
  The external factors are the factors related to the
outside world that have their impact on the
organisational practices. Some of the factors from the
external environment of the organisation include:
 Political factors
 Economic factors
 Technological factors
 Demographic factors
PRODUCTS