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  • Kelompok 4: Manajemen Pemasaran III

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    Leo Sanjaya
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    This document outlines a marketing strategy with several key elements: understanding consumer needs through information research, adding value for customers through innovation, co-creating value with customers, providing a positive customer experience, focusing on consumer behavior and satisfaction, and facilitating consumer learning. The goal is to develop scenarios to achieve these strategic elements.

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    Service Dominant Logic Marketing.

    Original Title

    Kelompok 4 SDL

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    This document outlines a marketing strategy with several key elements: understanding consumer needs through information research, adding value for customers through innovation, co-creating value with customers, providing a positive customer experience, focusing on consumer behavior and satisfaction, and facilitating consumer learning. The goal is to develop scenarios to achieve these strategic elements.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views2 pages

    Kelompok 4: Manajemen Pemasaran III

    Uploaded by

    Leo Sanjaya
    This document outlines a marketing strategy with several key elements: understanding consumer needs through information research, adding value for customers through innovation, co-creating value with customers, providing a positive customer experience, focusing on consumer behavior and satisfaction, and facilitating consumer learning. The goal is to develop scenarios to achieve these strategic elements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Kelompok 4

    Manajemen Pemasaran III

    Ardine Hasna Savira


    Chastelina Giska Pangestika
    Moch. Deni Rizal
    Pradwipa Mutianto
    Debby Sepridha Ametika
    Strategi Skenario
    Consumer
    Needs

    Value Adding
    Informati
    Co- Value / Consumer
    on Inovation
    Creation Customer Learning
    Research
    Experience

    Consumer Consumer
    Behavior Satisfaction
    Experience

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