The marketing mix

- The combination of techniques used to market a brand;

- The techniques are often called the Ps;
- Originally there were four Ps:

P_________ P_________ P_________ P_________

what you sell how much the product or where you sell how you tell consumers
and its variety service costs. your product about the product or service.
or range. or service.
 The marketing mix
additional Ps how your staff are different
how your clients are different

how your product is built

and delivered,
how your service is sold,
delivered and accessed.

1. Physical presence: how your shop or website looks.

2. Physical evidence: how your service becomes tangible.