Welcome to Choco land

OOMPA LOOMPAS

NABEELA NOOR MMKT-IAS-R-27-F19

AIMAN TAHIR BUTT MMKT-IAS-R-28-F19
IQRA JAFAR MMKT-IAS-R-29-F19
M.AHMAD MMKT-IAS-R-30-F19
UZAIR KHURSHID MMKT-IAS-R-31-F19
LOGO
 Executive Summary:

• Choco Land is starting a business of manufacturing

chocolates that offers “Taste that all Takes” in a
variety of flavors through chocolate bars and
truffles. Company will focus to capture customers by
satisfying their needs. Company’s brand name will
be “Chocolatiers”.
• Our company will be sole proprietorship. Company
Head Quarter will be in Gulberg -3 Lahore Pakistan.
Our manufacturing plant will be at Sunder Industrial
Area, Lahore, Pakistan.
 Business Description

• General Description of Business:

• Chocoland is starting a local chocolate
manufacturing company that offers “Taste that all
Takes” in a variety of flavors through chocolate
bars and truffles. Company will focus to capture
values from customers by satisfying their needs.
Company provides premium chocolates and
truffles in a hygiene and clean atmosphere, serving
82%population of children and adults in Lahore.
Brand Name:
Company’s brand name will be “Chocolatiers”.
Tag line of the Company:
“Taste that all Takes”
Location:
Company Head Quarter will be in Gulberg -3 Lahore
Pakistan. Our manufacturing plant will be at Sunder
Industrial Area, Lahore, Pakistan.
Contact number: +92213999227390-79
Email Address : chocoland@gmail.com
Website: www.chocoland.com
Fax: 39992273
 Vision and Mission
• Vision
• Our vision is to be the leading manufacturer
of chocolates all over Pakistan.
• Mission
• We seek to produce high quality products at
competitive price using modern technology to
provide high satisfaction to the consumers.
 Marketing Objectives:
• Some of the objectives of our business are as
stated below:
• To increase sales each month.
• To achieve a market share of 15% within the first
18months of operation.
• To achieve at least 75% customer awareness of
our product in our target market.
• To gain customer confidence within the first 12
months.
 Market Segmentation
• The segmentation of the market for
chocolatiers is based on three segments.
• Geographical
– Geographically, chocolate are segmented by
consumer preferences in the area and are sold in
that regions which consume more snack food.
 Market Segmentation
• Behavioral:
– Giving chocolates as gifts is a trend that is fast catching
up in Pakistan.
• Demographic:
– • Income level in upper lower class , middle , upper
middle and
– • Higher income groups (only customized)
– • Children – 55%
– • Adults – 12%
– • Young adults- 33%
 Target Market
• The population of Lahore is approximately
12.2 million consists 82% ratio of Youth and
children.
• Chocó Land will target youth and children
because they are more likely to prefer
chocolates more than any other confectionery.
• It is not just the taste but also people taste it
on the celebration occasions.
 Basic 4p’s
• Product
– Chocolatiers Chocolate is made from real chocolate. Its
ingredients include cocoa butter and full cream in
chocolates and truffles. The Strategy of ChocoLand
chocolatiers and truffles will be improving in the quality
and features of product continuously. Our core value is
to give quality assurance and innovative chocolates
exceeding consumer’s expectations which have
competitive advantage from the competitor’s products
and it will enhance the good will of the company.
 Basic 4p’s
• Price
• The strategy of Chocoland for chocolates and truffles
will charge the reasonable and affordable price from
its competitors because the vision of ChocoLand is
taste that all takes in daily life. ChocoLand will charge
fewer price from its competitors and will provide
better quality also. Company will use penetration
strategy because will have low prices as compare to
its competitors and have long life cycle of product.
ChocoLand want to survive for long run in the market.
 Basic 4p’s
• Placement
– The placement strategy of ChocoLand will sell the
chocolates and truffles at every corner shop, super
stores, bakers shop and even medical stores also
included in it. . Chocoland wants to provide
chocolates to all type and class of customers
because the core objectives of the company is
taste that all takes. It will possible only when our
chocolate will be in every corner.
• Promotion
 Chocoland will use press and electronic media
to motivate the potential and inspires the
actual customers to purchase the product of
ChocoLand.
 Company will give incentives on different
celebrations and occasions that will inspire
the children to purchase the Chocoland
chocolate. To encourage the youth company
will hire the celebrities for advertisement of
the products which will inspire all type of
consumers.
 Unique Selling Proposition
• Flavors:
• Chocolatiers will give a huge competition to its competitors through
flavors. Company will give "Taste that all Takes" in different flavors with
best quality such as coffee, caramel, crunch, dry fruits and vanilla flavor
to our customers. Using best quality of cocoa will enhance flavors of
chocolates. Chocolatiers will be defining taste of chocolate and will
perfect for treating yourself and sharing among family and friends.
• Consistency:
• The consistency of chocolate made from two different cocoa powders
and skim milk. Highly stable chocolate made from environmentally
sustainable ingredients that will provide a more flavorful alternative to
chocolate consumers in the Pakistan confectionery market.
 Core Competencies
• The core competencies and unique selling
proposition on which our company will be
competing are quality, consistency, and
innovation.
• The marketing plan of the company will be
based on marketing mix, price strategy,
advertising campaign and promotion strategy.
 SWOT Analysis
• Strengths: • Weaknesses:
• Good chocolates • New firm
• Quality of service • Competition
• Different types of
• Popularity
chocolates
• New brand
• Hard to get exported
• Low on calories • High on quality demand
• Low pricing • Product innovation
• Conveniently located • Hard to position
• Healthy properly
 SWOT Analysis
• Opportunities: • Threats:
• Market threats
• Emerging market • Local firms
• Variety in product • Supermarket distributions
• Students • Many players in the chocolate
industry Compete with highly
• Local markets are known authentic brands Many
strong big players in the league
• Easily accessible • Huge investments from
competitors Competing against
markets several close competitors which
• Growing demand have seniority in the same field
 Price of chocolate bar

Price of 20g caramel bar is 35/- per unit.

• Price of30g coconut bar is 55/- per unit.
• Price of 40g crunch bar id 100/- per unit.
 Distribution Channel
• Nishter town
• Walled city of Lahore
• Johar town
• DHA
• Lakhodair
Chocolate samples(customized)
Chocolatiers Instagram Page
Chocolatiers App
 Chocolate Processing
• The product will be manufactured by Full
Automatic Chocolate Production Line
(QH200),with this system, baking the moulds,
depositing, forming etc. series procedure can
be achieved automatically.
• It's available to depositing all shape of
chocolate. Such as double color filled-inside,
nuts chocolate.
 Chocolate Processing
• Manufacturing Process:
– Chocolate production is highly sophisticated
computer process controlled process with much of
the new specialist machinery.
– Machines like as chocolate cooling tunnels,
enrobing machines, coating machines and
moulding machines.
 Budgeting
• Over target is to sale 430,000 units and 20,000
units of our premium chocolates.
• 180,000 units of 20g chocolates bar.
• 150,000 units of 30g chocolates bar.
• 100,000 units of 40g chocolates bar.
• 20,000 units of 9g (premium chocolate).
Our total investment is Rs. 30 million