DEVELOPING BUSINESS

PLAN
Business Plan
• It is the written document that details the proposed venture.
• It allows the entrepreneur entrance into investment process
• Elements of Business Plan
– Executive Summary
– Business description
– Marketing segment
– Operations segment
– Management segment
– Financial segment
– Critical risks segment
– Milestone schedule segment
– Appendix Segment
Why some Business Plans Fail?

• Setting unreasonable and immeasurable goals

• Lack of commitment to the business from the
entrepreneur side
• Lack of experience in business plan
• Lack of sense of potential threats or weaknesses to
the business
• No customer need was established for the proposed
product/service