GROUP 2 :

• Fransiska
• Frederick Sanjaya VALUE
• jason bongso "With discipline as the basis of our way of life; We conduct our
• Maharani puspitasari business with integrity; We treat our stakeholders with respect;
and together we unite to strive for excellence and
• Wesley yonathan continuous innovation."
VISION • The Leading Consumer Goods Company

• To continuously Innovate, focusing on Consumers’ needs, delivering great Brands w

MISSION unparalleled Performance
• To deliver quality products which are loved by consumers
• To continuously improve our people, processes and technologies
• To contribute to the welfare of the society and environment in a sustainable manner
• To continuously improve stakeholder’s value
 WHAT IS SWOT ANALYSIS?
SWOT Analysis is a methodological approach to analyze the - Strengths &
Weaknesses that Indofood Cbp possess, and Opportunities & Threats that the company
faces because of competitive and macro-economic factors. 

SWOT analysis provides key insights into both internal and external factors that can
impact the performance of an organization. It can help the leadership of the
organization to optimize performance, look for new opportunities, manage
competition, maximize return on resources employed, and minimization of various
business and policy making risks.
SWOT ANALYSIS
1. List the firm’s key external opportunities
2. List the firm’s key external threats
3. List the firm’s key internal strengths
4. List the firm’s key internal weaknesses

STRENGTH
• Wide geographic presence
• Track record of innovation
• Wide distribution channel
• Strong brand recognition that already known
and acknowledged nationally and also
internationally
• Success of new product mix and taste
• Aggressive in advertising and good
promotion strategy
• Affordable prices for all market segments
SWOT ANALYSIS
OPPORTUNITIES
• Domestic and global market is still wide open
to be exploited, either as a new area of
expansion and the birth rate is quite high.
Instant noodle market in Nigeria has 38 million
customers. Also, Indomies exported to more
than 50 countries.
• Rising demand, due to the decline in
purchasing power caused by the rise in food
prices but the national minimum wage only
increase by 10%.
• The pattern of consumption of instant foods
are high, which is estimated to have a lifestyle
community that is approximately 50% of the
total population • Slow technological change in
the noodle industry 
WEAKNESSES
• MSG
• Has a huge marketing cost
• Some of the market already mature
• Inventory turnover down to 7.5 to 6.5
THREAT
 • The existence of such a substitution for
instant food
• Competitors who have a quality product with
aggressive advertising
• The possibility of the anti MSG and other
harmful substances as well as the threat of anti-
monopoly law (Article 52 paragraph 2 of the
Antimonopoly Law) • High dependence with
suppliers of raw materials wheat in Australia,
where wheat prices are likely to rise, resulting
in lower profit margin of 3.7% in 2006 to 2.1%
in 2007. The price of wheat rose due to bad
weather and the level of world wheat supplies
low.
• Higher USD-related costs due to a weakened
IDR
 SWOT MATRIX
5. Match internal strengths with external
opportunities
6. Match internal weaknesses with external
opportunities, and record the resultant WO
Strategies
7. Match internal strengths with external threats,
and record the resultant ST Strategies
8. Match internal weaknesses with external
threats, and record the resultant WT Strategies
 THE MATCHING STAGE

• The Strengths-Weaknesses-Opportunities-Threats (SWOT)

Matrix helps managers develop four types of strategies:
• SO (strengths-opportunities) Strategies
• WO (weaknesses-opportunities) Strategies
• ST (strengths-threats) Strategies
• WT (weaknesses-threats) Strategies

Strength
Indofood has many distribution channels
across nation and also have wide
geographic presence. They also have
strong brand and good knowledges of taste
and product mix. They keep innovating
their brand and have good promotion.
THE MATCHING STAGE
Opportunities
A lot of chance to expand their market to
global market.
High demand of the product.
Eating instant noodles are becoming a
lifestyle in Indonesia.
Strength Opportunities (SO)
With wide distribution channel, they can
expand the market to new markets in
global scene.
Leveraging brand recognition in new
segments local and especially abroad.
Investing into supply chain to fasten the
process of making the food as the demand
is high.
Threat
Substitution for instant foods already
increasing.
Competitors that also have aggressive
advertising.
Suppliers that are not easy to maintain.
Low currency of IDR.
Strength Threats (ST)
Find more supplier with better consistency
make use of the wide channel they have.
Invest more into advertising and good
promotion to engage consumer loyalty.
Try to produce their own resources in
order to reduce the dependence of the
supplier.
Weaknesses
Bad for health if consumed
continuously.
The brand for noodle is already
mature.
Too much liability for marketing
Weakness Opportunities (WO) Weaknesses Threats (WT)
Using information technology to Try to invest more on R&D in order
develop e- publication system to to match the law about the amount of
help business activities and public MSG included in the product.
image. Develop the business there are still
Investing into customer oriented growing and turn the focus on them.
services to increase the amount of
satisfied customers and increase
loyalty.
Lower budget in unnecessary
segments that not really important
and increase the budget of
marketing.