Course :EN002 – Entrepreneurship II

Year : 2016

Redefining the Business Model

Sesion 1
F2F
 Learning Objectives

LO 1: Generate the Process Nature of Entrepreneurship and the

Management of Own Project
LO 2: Categorize the Business Model and Construct the Business Plan
 Contents

 Business Models
 Defining the Business Models
 BEC Overview - Program
Business Models
 Key Factors to Design
Business Model
Customer:

C Entrepreneurs should be able to

Understand what the customer
will be willing to do.

V
Value Creation and Capture:
Assess how much value your product provides
to your customer and when. Then determine
which ways of capturing value match up well.

C
o
Competition:
Identify what
your competition is doing.

Distribution:
Make sure your distribution
channel has the right incentives
to sell your product. D
Defining Business Model
 Facts of Entrepreneurs

They often spend a some small amount

of time on their business model.

They invest a lot of time in developing the End

User Profile, the product definition, and the value
proposition, showing how they will create value for
the customer.

They barely spend any time figuring

out how that value translates into
a profitable business.

They are so excited to bring the product to market

that they just default to adopting whatever
business model is popular in similar markets.
BEC PROGRAM OVERVIEW
 BINUS FESTIVAL
Ajang ini digunakan sebagai ajang bagi mahasiswa untuk memamerkan
bisnis yang sudah mereka persiapkan sejak minggu pertama perkuliahan.

Bisnis yang diciptakan harus merupakan bisnis yang berkaitan dengan

jurusan mahasiswa dan merupakan kelanjutan dari bisnis yang telah
dibuat di semester sebelumnya saat mahasiswa mengikuti perkuliahan
mata kuliah embedded entrepreneurship (BP01).

Jika ada mahasiswa yang terpisah dari kelompok saat BP01, mahasiswa
tersebut dapat bergabung dengan kelompok lain, dan bisnis yang akan
ditampilkan bisa dinegosiasikan internal dalam kelompok (yang baru)
tersebut.
 References

Aulet, Bill (2013). Disciplined Entrepreneurship: 24 Steps to A

Successful Startup. John Wiley & Sons, Inc. New Jersey. ISBN: 978-1-
118-69228-8